Life, 1912-03-21 · page 10 of 52
Life — March 21, 1912 — page 10: what you’re looking at
What you’re looking at
This is **not a cartoon or satirical content**—it is a **full-page advertisement** for the Packard Motor Car Company's "Dominant Six" automobile model, published in *Life* magazine. The ad promotes the car's technical specifications and performance claims, including acceleration, hill-climbing ability, quiet operation, and ease of handling. It emphasizes luxury features like smooth starting/stopping and turning radius. The marketing strategy includes testimonial language ("Ask the man who owns one") and references the car's growing market presence (over 1,000 on the road by 1912). The ad offers a catalog upon request and mentions Packard's Detroit manufacturing facility. This represents early automotive advertising emphasizing both mechanical innovation and luxury appeal to wealthy consumers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
£5 Eg 2 H ie H H i 5 H i H 5 e H e i i 3 H 3] Fa ld KY ARIMA AVN A AANA ALUN OTANI SGT ELEN NLS EN THE DOMINANT “SIX” The greatest piece of machinery that ever went upon the highways and the most luxurious carriage Fastest getaway 60 miles an hour in 30 seconds from a standing start. Best hill-climber At all speeds and regardless of road con- ditions. Power without noise _ The Packard “Six” motor makes the least noise, whether running fast or throttled down—yet its power is amazing: Six cylinders—Bore 414 inches; stroke, 514 inches Horsepower, by standard A. L. A. M. rating . . 48 Actual horsepower under brake test.. ..... 74 Easiest large car to drive The Packard “‘Six’’ Touring Car, with a wheelbase of 133 inches, will turn around in a street 44 feet wide. Smoothest starting and stopping The clutch always engages without jerk. The brakes provide the maximum safety with the minimum effort. Safest investment Packard cars have the highest second-hand value. The smoothest running motor and the easiest riding car, even at speeds from 60 to 70 miles an hour These things have been made possible in the Packard ‘‘Six’’ by the cumulative experience of an unrivaled organization which for more than a decade has devoted its entire efforts to the building of motor cars exclusively of the highest type. Packard ‘‘Six"’ cars, including bodies, are built entirely in the Packard shops, which comprise 37 acres of floor space. THERE ARE MORE THAN ONE THOUSAND 1912 PACKARD “SIX”? CARS ON THE ROAD Ask the man who owns one All Packard cars are sold at the published prices A square deal and Packard Service for every patron Any kind of a demonstration on any bind of a road by any Packard dealer 32-PAGE CATALOG UPON REQUEST Packard Motor Car Company, Detroit TEAS Fe eS SSNS DADRA DATA MM AOCAT ATION APAVCA TAD IANSAO STATED NTIOAMI TAT ICP UDI UCI OA CNDOT LEMOUCA ARORA RT DADS TTT Tee ME TTT TTT | WAN ENT WENN AINE VEN CASAS ASAE TAZAZ ISAS ALOE EE SUSIE AS FAS Ae TOS comicbooks.com