Life, 1912-03-21 · page 8 of 52
Life — March 21, 1912 — page 8: what you’re looking at
What you’re looking at
This page consists entirely of **advertisements**, not editorial content or cartoons. There is no political satire or social commentary to analyze. The ads promote three products: 1. **Dixon's Motor Graphite** (left)—a lubricant using flake graphite, marketed to car owners to reduce friction and improve engine performance. 2. **Wetzel** (center-right)—a New York tailor specializing in sporting and military clothing, emphasizing their 38-year reputation and recent London success. 3. **Kelly-Springfield Automobile Tires** (right)—featuring a woman on a motorcycle, promoting tire quality and durability. All advertisements are straightforward product promotions typical of early-20th-century Life magazine issues, with no satirical intent or political messaging visible.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Lubricant for Your Car Flake Graphite is acknowledged an ideal lubricant because it produces on bearing surfaces a marvelously smooth and durable veneer that actually holds the metal surfaces apart. Friction is reduced to a minimum— bearing surfaces can’t cut or seize—when you use Dixon’s Motor Graphite, a wonderfully unctuous graphite of extraordinary softness and lubricating qualities. Dixon’s Motor Graphite increases the lubricating value of oils and greases, Only a very small quantity added regularly is necessary to keep bearings in perfect condi- tion. Unlike oil or grease, it is unaffected by heat or cold—can’t be squeczed out of bearings. little Dixon's Motor Graphite in dry form to the oil in ‘our crank case or blow itin the spark plug hole. It will increase compression and give you more power froma smoother Tunning engine. Mix it with your own choice of lubricants or we will do it for you, as we manufac- ture a full line of greases containing Dixon’s Motor Graphite. Ask your dealer for Dixon’s Graphite Lubricant No. 677—a highest quality mineral grease scientifically combined with Dixon’s Motor Graphite. Fine for differentials or transmissions. More economical than plain oil or grease. Send name and model of car for free book “Lubricating the Motor.” JOSEPH DIXON CRUCIBLE CO. Established in 1827 JERSEY CITY, NEW JERSEY yas LN ge CaZe Metzel Est. 1874—Inc. 1910 THE WETZEL BUILDING 2and 4 East Forty-Fourth Street NEW YORK SPORTING and MUFTI TAILORS BREECHES MAKERS HE present Wetzel standard of workmanship, in all branches of gentlemen's gar- ments, has been achieved in the course of thirty-eight years’ endeavor and concurrence of an ever loyal organization, faith- fully serving a cultured custom, The London tendencies in fashion find first expression in America at Wetzel’s. “Throw-on" overcoats ready for town or country service —in the Wetzel Sporting Department, California We who come from the cold, effete and clammy East, filled as we are with pride and codfish, pie and self-esteem, have been touched and electrified by the kindness and courtesy which has becn so prodigally bestowed upon us hotel men from the moment we entered the portals of this lovely land. California is well named the “Golden State,” for though the precious metal has well nigh disappeared from her streams and hills, there is a stock of pure gold in the hearts of her people which scems incx- haustible. Now, that is quite a burst of clo- quence for me! Some folks simply have eloquence 10 burn and don’t mind the smell of smoke; but with me eloquence is as infrequent as a porterhouse steak in a ten-dollar-a-week boarding house. I suffer from an ingrowing intellect. I trust, therefore, that you will fully ap- preciate my remark about the gold in your hearts and understand that I don't mean to intimate that you have a streak of yellow in your make-up. Since deciding to make a trip to Cali- fornia I have been reading up the his- tory of the "goers and what they went through to get out here. Some of our party went through a good deal to get here. Some of them went through everything I had, except. my return and now I find it so lovely here sh they'd got that, too. This delicious, languid climate just suits my dolce far niente style of archi- tecture. I'd like to get some not too ardent position out here, like picking blossoms off a century plant. “My willing soul would In such a frame as this And sit and sing herself away To everlasting bliss That is from one of Watts's hymns mn ett CH P. H. CO., p. Kelly- Springfield ee Automobile Tires are as much bet- ter than other tires as you would naturally expect tires bear- ing the name Kelly-Springfield KELLY-SPRINGFIELD TIRE CO- 26 Vesey Street, New York Branch oMecs tn New York, Chicago, Philadelphia, Boston. Louls, Detroit, Cincinnatt, San Francisco, Los Ancelrs, Clessat- Baltimore, Washington, Seattle, Atlant! Boss Rubber Co.. Denver. Appel & Burwetl Rupber & Tire Com pany ‘Todd Rubber Co, New Havea comicbooks.com