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Life, 1912-03-14 · page 34 of 44

Life — March 14, 1912 — page 34: what you’re looking at

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Life — March 14, 1912 — page 34: Life, 1912-03-14

What you’re looking at

This page primarily contains **advertising and promotional content** rather than political satire. The main elements are: **The Story Excerpt** (top): A serialized narrative about Mr. Pettyman, whose wife has published a public notice in the newspaper—apparently about marital discord. The story satirizes **middle-class social embarrassment**: Pettyman is mortified that his private domestic trouble has become public gossip at his office, where employees now regard him with knowing mockery. The humor derives from Victorian-era anxieties about reputation and the shame of aired marital problems. **The Central Advertisement**: A large promotional push for two products—"Home Building and Decoration" (a book) and "Country Life in America" (a magazine)—sent on approval to readers. **Side Advertisements**: Including a St. Moritz travel ad and an auto robe advertisement. The page reflects **early 20th-century consumer culture** targeting middle-class homeowners interested in self-improvement through publications.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

bel eleag ST. MORITZ 6,000 fect above the Sea. ‘The Gem of the Engadiiie: World renowned Mineral Springs and Baths with latest Improvements: The most fastlonable Sports Centre of tho ALPS: Golf and Tennis Tournaments: Great Variety of delightful Excursions, Mlostrated Lisoklet trom Su lea Federal Railway Co,, 241 Filth Ave., New York dently the story had got around the office. “Mr. Pettyman, of course,” replied the Englishman, glaring at the offender and keeping himself in check by a su- preme effort. “I'll pay for two weeks » in advance. On reaching his office it seemed to Mr. Pettyman that he could detect a shade of mockery in the smile with which his stenographer greeted him. The office-boy, also, seemed to have a knowing look when he came in for or- ders, Had they, perhaps, seen-his wife's notice? Things went badly with Mr. Pettyman that day. The market price of the ar- ticle which his firm imported fell off, and the failure was announced of one of their best Western customers. A caller attempted a reference to the newspaper notice, but Mr. Pettyman jerked him up so sharply that he beat a hasty retreat. NAME-ON AUTO ROBE Spring Model $12.50 prepaid iz See Mohair, will €os: you $29 elsewt ices reasonable. Bond with felt: Inches. Money ot satishactory. Write for Booklet. 4, & E. Dawson, Somerset St., stove Secoot, Philadelphia Mirs, of Testiles for 21 years. ‘Agents wanted everywhere, “If anybody mentions that confounded hope that he may have entertained on notice to me I'll throw ‘em out of the this point was dispelled by the first window,” he cried, storming up and glance at the paper. “Mrs. Bulstrode addressing the Pettyman hereby gives notice—" 1] down the room, and walls, Home seemed that overrated place, and stared him in the face, seemingly larger, evening a much bolder than ever. Mr. Pettyman Two days passed—on the third morn. passed an even worse night than before. ing Mr. Pettyman awoke to the cer He did not sleep at all after four o'clock, tainty that his wife's notice was larger, waiting for the newspaper to come. blacker than at the start. Helplessly Would his wife's notice continue? Any he rubbed his eyes. What did it mea: The Magazine COUNTRY LIFE IN AMERICA Leas Dates vv sense Dovntrpay, Pace & C Garden City, N.Y. Gentlemen:—Enclosed Gnd $.s0, for shipping “Home Building and Dee- oration,” and “Country” Life in “America,” on five days’ approval. If the book and magazine are satis(ac- tory, I will remit the balance, $4.50, in ten days. If they are not satis/ tory, Iwill return them at your ex- pense and you are to refund the $.50. “The flowers that bloom in the spring tra la Breathe promise of merry sunshine.” . Spring is planting time and building time and furnishing time. It is the time for help. And here is help right at hand in a Book and a Magazine—both will be sent you to-day on approval. Just clip the coupon below and mail to-day. The Book: “Home Building and Decoration” [just published]. It is unique in practical value. Over 100 leading manufacturers with their advertising have codperated with 20 authoritative writers on building and furnishing in making it practical. And 300 illustrations, with 40 plates in full color, make it beautiful. Sixty-one copies of the book were sent on approval to subscribers of Country Lire in America: Fifty- three have been paid for ($3.00 cach) as this is written, and not one has come back. The book is too valuable, it saves too much moncy to be returned. Look over the contents and you will see why. List of Contents—Color Schemes for Exterior of the House—Color Schemes for Interior of the House—Some Recent Designs of Houses and Bungalows, showing var- ious types — Furniture — The Living Room — The Dining Room— The Library—The Kitchen — The Bedroom —The Bathroom — Artistic Hardware. _ Inside and Qut— Hangings, Curtains, Draperies, Etc.— Sanitary Wall Coverings — The Tntrance Beau- tiful, The Door, The Porch — Floor Coverings — In the Garucn — Portable Garages, Houses, Bungalows, Etc, — All About Roofing — Cates and Fences — Telepbooes— Refrigerators— Fire-proof Construction — Stained Glass in the House — Mantels and Finishes What Not To Do— Illumination —Gas Ranges, Heating, Etc. — Electric Cooing Utensils — Cil Stoves, Etc. — Recent Late Examples in Modern Concrete Construction—Houses for the Suburb and the Country. The Magazine: “Country Life in America.” You have doubtless long intended to have this beautiful and helpful magazine in your home. Every year it contains over 1500 large pages and over 1000 beautiful photographs, covering every phase of home building, furnishing, decorating, gardening, outside and in, live stock, poultry, nature study, automobiling — the whole round of life in the open, and Spring is nearly here. Among the Special Numbers in 1912: ‘The Gardening Manual,” February 15 (adouble soc. number); “The Spring Building Number,” March xsth . sary Number,” April 1st; “ The Vacation Guide,” June 1st; “ The - ber,” August tst; “The Annual Housebuilding Number,” October rsth (a double soc. number); “The Mid-Western Number,” November ‘rsth, and "The Christmas Annual,” in December, (also a double soc. number). Subscription price, $4.008 year. The Readers’ Service is {ree to all subscribers of Countr: Life in America. This department will answer spccific questions and give help on building, interior decorations, improving the home grounds, etc. Many subscribers have told us that our advice has saved in money, many times the cost of the magaz zine. These experts are at our subscribers’ service as often as they need help, Special on Approval Offer: Both the Book ($3.00) and the Magazine ($4.00) will be sent for you to examine: A $7.00 offer for $5.00— and on approval. Clip the coupon and mail to-day. comicbooks.com