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Life, 1912-03-14 · page 33 of 44

Life — March 14, 1912 — page 33: what you’re looking at

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Life — March 14, 1912 — page 33: Life, 1912-03-14

What you’re looking at

This page contains **two distinct sections**: a serialized story ("The Shaming of the Shrewd," continued from page 551) and commercial advertisements. **The Story**: The narrative depicts a confrontation between Mr. Pettyman and a clerk regarding a published advertisement. Pettyman, apparently a businessman who paid for an ad, discovers his wife placed a competing notice without his knowledge. His angry demand to suppress it is deflected by the clerk citing legal precedent ("we already have the law—on our side"), resulting in humiliation when multiple clerks of different surnames respond to his name, triggering mocking laughter. The satire targets a husband's loss of domestic control and business authority. **The Advertisements**: Jackson Automobile Company touts a Model "45" at $1,650 with 45 horsepower and long-stroke motor; Manning-Bowman Coffee Percolator emphasizes economical operation through hot-water circulation. The page exemplifies early 20th-century *Life* magazine's blend of domestic satire and consumer advertising.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

The Shaming of the Shrewd (Continued from page 551) “Oh, nothing—excepting that ‘ what's i j : NO Witz’ 00 STEEP sue for the goose is sauce for the al YA < NO SAND TOO DEEP gander” "The goose—the gander—what do a en 45 horsepower; Merely that turn about's fair play. ¢ Z —_— ut, of se, with us it's purely L Kk t Fs hatet of business. Mes: Petymam pays | ong-stroke motor; for the advertisement the same as you \ f, no right to print such things about me. d Pay my bills—why, she hasn't five cents y These are the four biggest facts about the new Jackson to pay them with.’ Model ‘‘45.”” “Well, then, she won't pay them. 7 That's what she says.” High power; long-stroke motor; equipment complete; and the price—$1650. These are the facts we want to impress deepest in your mind. Somes Poe They tell you of value that is real—value that you can see and feel. vrcolator —_—_ They are the more significant because they are backed by ten years’ exper- ience in the making of good automobiles. Forty-five horsepower—your eager servant. A long-stroke, enclosed-valve motor—giving you silence, smoothness and flexibility of operation that cannot be surpassed in cars of any price. Nothing lacking in equipment, even to speedometer and robe rail. Add to these features the 118-inch wheelbase, with the easy-riding Jackson full-elliptic springs—and at $1650 you have a car whose equal you are not likely to find under $2500. Examine and ride in the demonstrating car your Jackson dealer doubtless has; or write for literature on the Model ‘‘45.”” s Jackson Automobile Company, 1300 E- Main St., Jackson, Mich. “My Manning-Bowman — panys ‘Model “45' e-passenger touring car: 45 H.P., four cylinder, Jong-stroke by motor; 4}4x5)4 Inches; 118-ttch wheelbase; 34x4 inch tires; full elliptic ft and rear. Equi —Te ith hood; \dabield, speed- Coffee Percolator is See ee aaa EATS cer aaa ee ee Economical The underlying principle of the Manning-Bowman | Coffee Percolator is hot water circulation. When heatis applied to the percolator hot water passes through the ground coffee, extracting the strength ad never remaining in contact with the coffee long ing out its bitterness. Phis method is economical. It takes t leas pound coffee to make a given number of cups with a anning- owman Coffee Percolator other known way of making. “Of course she won't!” roared Mr. door. Slamming it behind him he Hew rit bed Mussina Bewnan Coser Pettyman, whose sense of humor was strode down the corridor, through the than 100 dierent styles and sizcs—cop- not very keen this morning. “What door shutting out the public, down the per-aleer plate, nickel plete and alum: I want to know is this "—and each word stairs, and advanced to the advertising Write fora recip book—treemand cate was punctuated with a thump on the window, logue No. C26. | Gesk—“‘are you or are you not going “See here!” he cried, addressing the MANNING, BOWMAN & co. | to suppress that notice?” clerk, “I want that notice signed Petty- Meriden, Conn. | “I'm sorry, Mr. Pettyman, but I’m man continued indefinitely, do you un- | afraid ——" derstand?” “Then I'll have the law on you, sir!” “ Pettyman!" repeated the man in a “That's quite unnecessary, as we al- loud tone, and the neighboring clerks sing Dish ready have the law—on our sid raised their heads, “Which Pettyman ‘eorasorion, Cole brated 24) But the remark was lost on Mr. Petty do you mean, Mr. or Mrs.?” man, who was already half-wa; There was a general titter. Evi- 533