Life, 1912-02-22 · page 37 of 44
Life — February 22, 1912 — page 37: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire. The dominant feature is a large Hamilton Watch Company advertisement featuring a railroad conductor endorsing their watches. The text claims over 56% of American railroad engineers, firemen, and conductors carry Hamilton timepieces for official time inspection—a practical appeal to precision and reliability. The smaller left column contains a **Life magazine announcement** inviting readers to an art exhibition in Detroit (February 21–March 2), noting that friends missed last year's show and should attend this one. Below the main ad is a brief **Western humor piece** about frontier masculinity: a tough cowboy who carries guns is dangerous and violent, but a quiet, well-dressed man who doesn't carry weapons can still dominate through sheer competence—a tongue-in-cheek reversal of Wild West stereotypes. The remaining ads (European travel, Dr. Givens' sanitarium) are unrelated commercial notices. There is **no political satire** on this page.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
. (0) ae sheee: om: ihe <i “y h b : H iI x ody sauce asa athe relishes on the place ave been carrying a amilton . where the scalp was loose. 55 i revived the brave but mirderous for the past eight years, : wgentleman, and he begged that he . S ; tied might be allowed to go away. and in twenty years I have found no watch that gives the satisfac- ant The gentle Y. M. C. A. superintendent tion that the Hamilton Watch does.’ — Conductor C. Smith, Chicago & Alton R. R. rough of the ten-stamp ice cream freezers then id less took the revolvers away from the bold am Th e buceaneer, and kicked him out through a showcase and saluted him with a bou- quet of July oysters that suffered severely from malaria ' All cowboys are not sanguinary, but out of twenty you will generally find one who is brave when he has his revolvers with him; but when he forgets and leaves his shooters at home on the piano, the most tropical violet-eyed dude can climb him with the butt-end of a sunflower and beat his brains out and spatter them all ever that school district. In the wild, unfettered West beware Over one-half (about 56%) of the Engineers, Firemen, Conductors and Trainmen on American railroads whe official time inspection is of the man who never carries arms, maintained carry Ham- ealth, ilton Timekeepers. man. About four years ago ndicate the Hamilton 12-size, a seen fine, durable, thin-model, shether gentleman’s watch was yell introduced. This watch is nergy? equal in accuracy and relia- Invites you to the Second Annual Ex- hibition and Sale of Original Drawings from February 21st to March 2nd, daily (excluding holidays) until 10 P. M., at the Galleries of the De- troit Publishing Company, 15 West 38th Street. Many of our friends regretted to have missed last year’s ex- hibit. We hope they will avail themselves of the present oppor- tunity. All attending last year found it both entertaining and tnstructive. all drawings din plain bility to the larger railroad sizes in spite of the fact that it is the thin nest 12-size 19 or 23 jewel watch made in America. Hamiltons are made in all stand- ard sizes. Prices of watches vary ac- cording to movement and case from $38.50 to $125.00. Your jeweler can supply a Hamilton movement to fit your present watch case if you de- sire. Ask him what he knows about the Hamilton Watch. Write for‘‘TheTimekeeper”’ This book is well worth having and saving against the day when you will want to buy awatch, We gladly send it to any one interested in the purchase of a watch, HAMILTON WATCH CO., ainiltond atch The Railroad Timekeeper of America Conductor C. Smith of the Chicago & Alton train,” The Red Hummer,” Dept. KH Lancaster, Pa. never gets drunk and always minds his own business, He doesn’t go around shoot- ing out the, gas or intimidating a kinder- garten school, but when a brave fron- tiersman, with a revolver in each boot and a bowie down the back of his neck, insults a modest young lady and needs to be thrown through a plate glass win- dow and then walked over by the popu- lace, call on the silent man who dares to wear a clean shirt and human clothes. EUROPEAN TRAVEL ieee! or independent under Bartlett management, means marked advantages and privileges because of Bartlett prestige, a standing that our select clientele bas earned for us during the past thirty years. An attractive price for the best service. Write today for Brochure F, containing 38 itin- erarics and useful information. BARTLETT TOURS CO. 2008. 13th St., Philadelphia, Pa, DR GIVENS’ SANITARIUM hh: ea gf patients Address DI GIVENS, St intord: Cont: ; / Bill Nye.