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Life, 1912-02-22 · page 38 of 44

Life — February 22, 1912 — page 38: what you’re looking at

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Life — February 22, 1912 — page 38: Life, 1912-02-22

What you’re looking at

This page is primarily **advertising and magazine promotion**, not political satire. The left column features cruise advertisements from the Hamburg-American Line, offering voyages to Caribbean and tropical destinations (West Indies, Panama Canal, Land of the Midnight Sun), priced from $62.50-$175—luxury travel for affluent readers. The center contains a **book review in verse** by Arthur Guiterman criticizing Walter De La Mare's novel *The Return*. Guiterman mocks the book's ghost story as insufficiently frightening, preferring "real spooks with glary eyes" to De La Mare's tepid supernatural tale. It's lighthearted literary criticism, not political commentary. The right column is a self-referential **advertisement for Ainslee's magazine itself**, claiming the March issue proves the publication "entertains" by featuring a novel by Marie Van Vorst. The bottom advertises a **moth-proof cedar chest**—practical home goods marketed as gifts. There are no political cartoons or caricatures on this page. It represents typical early 20th-century magazine layout: advertising, book reviews, and house ads.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

To the West Indies, Venezuela and the Panama Canal By the 7 VICTORIA LUISE” ect Indien ts whe = March 7th, 26 days, $175 and up An Easter Cruise March 26th of 16 days, $85 up Summer Cruises To the LAND OF THE MIDNIGHT SUN Eight delightful cruises during June, July and August, from Hamburg, duration 14 to 26 days. Cost $62.50 and up Splendid service, large steam- ships “VICTORIA LUISE,” “KRONPRINZESSIN CE- CILIE,” and “METEOR.” as JAMAICA ani |AMA_CANAL, CUBA HAYTI, COLOMBIA, COSTA RICA Regular service by §,000-ton “PRINZ” and other’ well-known Steamships of the ATLAS SERVICE = Rates to ANAMA, $75; Round Trip, $142.50 JAMAICA, $45; Reand Trip, Siae'50 Through tickets to West Coast points TOURS to the TROPICS Leaving weekly 11 to 30 days $90 to $240 1 all necessary expenses Phone, wire ot write for full Information HAMBURG - AMERICAN LINE 41-45 Broadway, New York Bomoo Pitsburrh St. Louls Philadelphia Chicago San Pranciace Rhymed Reviews The Return (By Walter De La Mare. G. P. Put- nam’s Sons.) . When Arthur Lawford, full of gloom And Influenza’s dread bacilli, Went forth and sat upon a tomb Of creviced marble, worn and chilly, An ancient Ghost was loafing 'round— The ghost of Sabathier, a Frenchman Who'd always been, above the ground, A naughty fellow—Satan’s henchman. Upon his grave this Spook unblest Beheld the moony mollycoddle, And entered in and half-possessed Poor Lawford’s rather empty noddle. When Lawford sought ais uwelling-place To take the rest he felt was due him, That Spook had altered Lawford’s face So that his own wife hardly knew him! The chapters after that are full OF hints of spirit-visitations, Much gathering of ghostly wool And morbid, sickly speculations By folks whose brains are out of whack; But nothing sets one’s flesh a-crecping. ‘Then Lawford gets his features back— We leave him, like the Reader, sleep ing. These fecble phantoms like me not; For lovingly my fancy lingers On grand old ghosts of Walter Scott And Lewis—ghosts with gory fingers, In chains, or mail, or stiff perukes The nightcapped hero's courage daunt- ing Give me those downright business-spooks That knew the proper styles in haunt- ing! But modern shades are poor and flat And so dishonest, which is my kick. You ask ’em, “Are you this, or that?” They palter, “Well, I'm sort of— Psychic!" I want real spooks with glary eyes— The kind of gobble-uns that get you! Oh, yes! This novel won a prize— First prize for Tommy Rot, I bet you! Arthur Guiterman, Moth-Proof Cedar Chest Freight 15 Daye" Free Trial 48 In, long. 21 In. wide 18 In, high Order Now! This slegsat copper Lenn Piedmont Southern Red Cedar Chest. ornamental, ble. Perfect Storage for laces, firs, kets, woolens, etc. Moth, Mouse, Dust and Proof, A delightful wedding or birthday gift which combines beauty ant geal oitliey, ‘Ail goods sold direct AT FACTORY PRICES, FREIGHT nd for Mustrated Wardrobe Couches, and tater PIEDMONT RED CEDAR CHEST CO. Drot.2¢, Statesville, N.C. 410 Advertising an ’ Advertisement: @The most convincing adver- tisement of Ainslee’s that we know of is the March number of Ainslee’s itself. If this ad- vertisement could persuade you to buy that advertisement the rest would be easy. Here we can only ¢ell you that Ainslee's is “the magazine that enter- tains”; with this March num. ber we can prove it. The issue opens with “The Broken Bell,” A Really Brilliant Complete Novel BY MARIE VAN VORST @ The shorter novel and the dozen or more crisp short stories are the best work of such mas- ters of entertainment as Thomas Addison, Marion Hill, Wells Hastings, Margaretta Tuttle, Nalbro Bartley, F. Berkeley Smith and Thomas P. Byron. Q We believe that no one will regret giving this March Ainslee’s a chance to speak for itself. AINSLEE’S Read wherever Sold wherever magazines are sold. magazines are read. 15 cents the copy. comicbooks.com