Life, 1912-02-15 · page 4 of 44
Life — February 15, 1912 — page 4: what you’re looking at
What you’re looking at
This page is primarily an advertisement for *Life* magazine's upcoming "Wild West Number." The cartoon depicts a caricatured figure in cowboy/frontier attire firing pistols in celebration, wearing a star-emblazoned hat. The accompanying text promises that next week's issue will present "the Wild West in its true colors"—implying the previous cartoon (shown above) was an inaccurate, sanitized romantic depiction. The ad uses humor to suggest that *Life's* upcoming Wild West issue will provide authentic, possibly debunking or satirical coverage of Western mythology. The page also includes subscription trial offers and upcoming special issues (Fashion Number, Pacific Coast Number, etc.). This is primarily commercial content exploiting contemporary interest in Western imagery and frontier nostalgia, rather than political satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Lu Ho Fa Tis Up bes’ chi oh Tu *y “H oe Next week the Wild West Number of LIFE will soothe the palate and calm the under- standing of all those who believe in the above picture—which isn’t true. ‘ ; ‘ On the contrary, in the next number of ] LIFE will be shown for the first time the ( dreadful West in its true colors. The secret? Ah, that lies 1 oN with the newsdealer ( OFFER NY who, forTenCents, 1 Enclosed supplies the ( find One \ paper next t Rae gis \ Tues- ( Foreign $1.26). ‘ Send LiFe. ‘or \. day 7 ‘ three months to J 1 COMING 1 / Wild East Number q Fashion Number 6 14. Spendthrift’s Number ‘ 21. Pacific Coast Number 1 Oo only to new subscribers; no subscri: tion pened a hig rate Order shoul ue sent 28. Coward’s Number 1 LIFE, 17 West 31, New York. OWE YEAR $5.00, (CANADIAN $5.52, FOREION $6.04.) Please Register Letters Containing Currency er tree, comicbooks.com