Life, 1912-02-15 · page 5 of 44
Life — February 15, 1912 — page 5: what you’re looking at
What you’re looking at
This page contains **primarily advertising and announcements**, not political satire. The dominant content is a **Weed Chain Tire Grip Company advertisement** featuring a large tire wrapped in chains. The "Timely Warning" emphasizes that chains are essential safety equipment for winter driving on muddy or icy roads—a practical concern for early automotive era vehicles with poor traction. The left column announces **Life magazine's Second Annual Exhibition of Original Drawings** at the Detroit Publishing Company galleries (February 21-March 2), inviting readers to attend. Small humorous snippets appear at the bottom ("The Lesser Evil," an examiner/applicant exchange about whiskey), representing typical satirical filler common to Life magazine. The page reflects early 20th-century automotive safety concerns and magazine advertising practices rather than political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“Next” Palm Beach has so many charms— Restful spot beneath the palms! * 8 Breakfast over, join the men On the beach at half-past ten. Hurry up and change once more, * Auction really is a bore!” Lunch from two to three, and then Hustle to your room again. Face massage and do your hair— Time to call the rolling-chair! Up and down the grove till tea, “Clover Clubs appeal to me!” Change your dress and dine at eight— “Is my coronet on straight?” Turkey trot till twelve. “My Dear, “Come along, the club's so near!” “Just lost fifty on the black "— “Hasn't she a gorgeous back?” Invites you to the Second Annual Ex- hibition and Sale of Original Drawings from February 21st to March 2nd, daily (excluding holidays) until 10 P. M., at the Galleries of the De- troit Publishing Company, 15 West 38th Street. Many of our friends regretted to have missed last year’s ex- hibit. We hope they will avail themselves of the present oppor- tunity. All attenaing last year found it both entertaining and instructive. The prices of att drawis Bill be marked in plain Deccactkeceler, ( “ Timely Warning No matter how careful a driver you may be, you cannot prevent skidding and slipping on wet,muddy, snow-covered roads or on icy, slip- pery, greasy pavements unless you equip your car with Weed Chains An absolute necessity on both rear wheels and if you want to know what real steer- ing steadiness means, put them on the front wheels too, Easily put on—attached in a moment without the use of a jack or other tools— are free to creep—continually shift their pe on the tire—cannot injure tires cause they do creep. Insurance companies, for their own pro- tection, strongly advise the use of Weed Chains on every car they insure. For Joue own safety—for the safety of the public fully equip your car with Weed Chains. Make it your business to get a set today. Recommended and sold by all reputable dealers, Weed Chain Tire Grip Co. 28 Moore St. - - New York “Yes, but I have heard she’s fast!” Three a.m.—unhooked at last! “How I rove this restful place— “Puts the color in one’s face!” Roger Lamson, Jr. Examiner: Do you use whiskey as a beverage? Appticant: No, sir; merely as an in- toxicant.—Boston Transcript, 333 The Lesser Evil Marks: Why do you allow your wife to run up such big bills? Parxs: Because I'd sooner have trouble with my creditors than with her —that’s why.—Boston Transcript. “ SometHinc wrong with this item.” “How, now?” “Says the bridegroom took his place beneath the floral bell and 2,000 volts were immediately shot through his quiv- ering frame.”—Washington Herald.