Life — February 8, 1912 — page 3: what you’re looking at

What you’re looking at

# Analysis This page is **primarily an advertisement**, not satirical content. It features a Locomotile automobile—specifically what appears to be their "Little Six" model—photographed in profile on a tree-lined road with two occupants. The ad emphasizes three engine options: the 48 Six Cylinders, the 38 Little Six, and the 30 Four Cylinders, with pricing for both open and closed car models ($3,500–$6,250 range). The Locomotile Company of America, headquartered in Bridgeport, Connecticut, is listed with sales offices in major cities (New York, Chicago, Boston, Philadelphia, Pittsburgh, Washington, Atlanta, San Francisco, Oakland). This represents early automotive advertising from Life magazine's era as a general-interest publication, before it transitioned to photojournalism.