Life — February 8, 1912 — page 2: what you’re looking at

What you’re looking at

# "The Favor Confection" - Wrigley's Spearmint Gum Advertisement This is a **commercial advertisement**, not political satire. It depicts two elaborately costumed figures—appearing to be from a masquerade or costume ball—riding atop a giant Wrigley's Spearmint Gum package as if it were a lance or spear. The title "The Favor Confection" plays on the gum as party favors. The ad's humor relies on visual puns: the gum package itself becomes a "spear," and the elaborate costume pieces shown are made from gum packaging materials. The accompanying text emphasizes practical benefits—inexpensive party favors that aid digestion and freshen breath—positioning gum as both fun and functional for social gatherings. This reflects early-20th-century advertising techniques using playful imagery and puns to market everyday products.