Life, 1912-02-08 · page 4 of 44
Life — February 8, 1912 — page 4: what you’re looking at
What you’re looking at
This page is primarily a subscription advertisement for "The Sunny South Number of Life," promoting a special issue focused on Florida destinations like Palm Beach and Augustina. The small illustration at top depicts winter conditions—"ice on lake and river"—contrasted with the warm South. The poem humorously describes a character named Mudioksvski loading whiskey to escape harsh northern winters. The main satire appears to target subscription sales tactics: the text ironically warns readers about the "fatal step" and "fatal consequences" of subscribing while simultaneously encouraging them to do so anyway. This self-aware humor about aggressive sales pitches was typical of Life's satirical style. The advertisement emphasizes the special issue contains numerous advertisements and pictures, making this essentially a promotional vehicle rather than editorial content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Ever thicker, thicker, thicker Grew the ice on lake and river While the noble Mudjokviski, Loading up with flasks of whiskey, Hies him to the sunny Southlet, To Palm Beach and Augustina, There, to celebrate his journey (And for other divers reasons, Sentimental, witty, joyful), 3 Comes the greatest boon of mankind— NEXT TUE a Boon of womankind and others ae c ° Much too numerous to mention, Namely, viz., et cet. and likewise, One great number! Greatest ever! Filled with lovely ‘‘ads” and pictures, to wit: The Sunny South Number of Life / find One Dollar (Can- adian $1.13, Foreign $1.26). Send Lire for three months to By filling out the attached coupon and sending in one dollar for a three months’ trial subscription to Life you run all the risk. You pay your money first and take the chance of afterwards getting it back in joyful sensations. Be advised before it is too late. Before you take this fatal step, consider, friend, the equally fatal consequences. Even now you are wavering. Remember, however, that the respon- sibility is not ours. We have warned you in time. Obey Open é ved at this rate. Sub: ion must that impulse. to us direct; not through an agent of dealer im é LIFE, 17 West 31, New York [uy . A Please Register Letters Containing Currency , ONE YEAR $5.00, (CANADIAN $5.52, FOREIGN $6.04.