Life — January 4, 1912 — page 91: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

ost ent, led, the mes one nan ules ool, ant, the of ad- the pes a —_—_— ———————— ——————— _} Five-Passenger Light Torpedo, $1250 The One Proven Successful Valveless Motor Nowadays the whole automobile world is ringing with discussion as to the practicability of dis- carding the poppet valve, and with it the numerous gears, springs, cams, push rods, etc., which actuate it. Everybody has come to realize the simplicity and super-efficiency of the valveless construction. Extravagant claims and arguments are being made for the valveless motors now so widely exploited. BUT JUST GRASP ONE GREAT FACT. Every such claim put forth applies with two-fold force to the Elmore valveless motor—which in a dozen years of successful service, has in the hands of owners throughout the country proved both its simplicity and its superiority. We passed the experimental stage years ago. And the Elmore does not cost $3,000, $4,000, $5,000. There is a model to fit every motoring need, at a price well within the purchasing power of the most conservative. The Elmore Was the Pioneer in Valveless Engine Construction We have advocated the valveless engine since the inception of the automobile industry {n America. The first valvele. two-cycle Elmore engine that was led in @ motor-car was a success—a great success. And each year we tave refneu and simplified it until, in this year's models, we are installing a motor that we believe to be as perfect as human ingenuity can make it. We ask you to prove for yourself that it isthe simplest, most efficient automobile xtant. ‘owners, the land over. are about the most thorough, consistent, per- t enthusiasts in motordom. In fact, they're generally referred to as Elmore “fans.” Our only regret has been that in past years we have never been able to supply alll the “friends of our friends" who wanted cars. For we would only turn out the number of cars that we could build 100 per cent. Elmore Construction is of the Best _ ‘There could be no better built car than the Elmore. Skilled workmanship and careful supervision accompany every detail. We aim to make the car iteel'a worthy setting for the gem of a motor that runs it. ‘There is no better inspection syste .” in the world than that which assures to Elmore owners the absolute flawlessness of every Elmore part. And exactly the same care la used in the selection of the materials and the finishing of the uct Whether your need be for a roadster or for one of the vartous types of tourin, car, you will find an Elmore model which ia appearance and im service will rank with any car at any price. And the wonderful, exclusive Elmore motor assures you a smooth, sweet running car with the utmost in power efficiency, and with an entire absence of valve troubles and valve expense. right in every detail. This year, with doubled factory capacity, we hope to come somewhat nearer to supplying the demand. pe Writs for/the:Etmorsi Book, In buying an Elmore you are not buying an experiment or a novelty, but a We have prepared a very interesting booklet about the Elmore car, which motor tested by thousands of owners for over a dozen years—a motor which, will be sent Tree on request, together with the name of the nearest dealer by virtue of patent rights, no other motor-car can have. where you can see and test this wonderful car for yourself. THE ELMORE MANUFACTURING CO,, 61 Amanda Street, bap Ohio DEALERS—For 1912 we have doubled our factory capacity, thus enabling us to double our output, We are therefore enal on a few additional dealers in sections not yet allotted. " Write us for 1912 proposition on the one moderate-priced ‘car with. ‘See us at Madison Square Garden Automobile Show. Space No. 105 Elevated Platform. Torpedo Roadster, $1150—Top and Windshield Extra Five-Passenger Touring Car, $1600—Top and Windshield Extra =i OKSFCOM