Life, 1912-01-04 · page 85 of 108
Life — January 4, 1912 — page 85: what you’re looking at
What you’re looking at
This is a **product advertisement**, not a political cartoon. The page promotes "Standard Tire Protectors"—rubber sleeves designed to wrap around automobile tires to prevent damage. The top image shows a damaged tire cross-section labeled with various failure modes: "Loose Tread," "Chafed," "Stone Bruise," "Worn Through," "Jab," "Puncture," and "Blowout." Below, a tire protector (shown as a ribbed rubber band) surrounds an automobile tire for comparison. The advertisement emphasizes safety and economy: tire protectors allegedly save money by extending tire life and preventing dangerous blowouts that could cause accidents. It addresses dealer concerns about pricing and promises discounts for bulk orders. This reflects early automotive culture (likely 1910s-1920s) when tire failures were common hazards and tire maintenance was a significant expense. The copy appeals to motorists' safety concerns and practical economics.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Stone Bruise Worn Through Jab Puncture Protect Your Tires with These Protectors and You Protect Your Car Bret mile of motorir motoring on on unprotected tires is a mile of danger! “nym moment a blowout may hurl your car off th disastrous or even fatal termination. make your safety absolute. These Protectors end your tire troubles and stop your tire re single injury to the tires they protect is the record they have m: e road. Every ride you take holds threatening danger of Why risk it — when here are Protectors that Fepaie expenses, Two years’ wear without a on hundreds of cars. They are not an experiment now. Two years ago you might have doubted. Today these Protectors are the proven greatest motoring economy ever put into service. Standard Tire Protectors ‘Tho few dollars first cout will be repaid many times over in, the actual money saved. Not only do Standard Tire Protectors stop tire- expenses—but they save hundreds of dollars you otherwise pend in replacing your worn-out unprotected tires. For eaalpoed with Standard Lite Protectors wear years lostcad of months. No more traing missed, theatres reached when the play Is balf over, polatments thrown out of echedule—no more of those cont. repair would 8; tng dolays protection Protect You cap haro plain tread if yoo prefer it, Sand or gravel cannot get Letween the Protectors and the Reduced prices, mado pose{ ble by our new manufacturing equtpment, Temore ered tho lat possible reason for you to dolay putting these tectors on yoar tires. |The reduction 12 prices beluw thoee of last if Arerages 2) per cent on ail popolar sizes, ‘Theroare no practical matortals besides rubber and fabric for tire protection. Manufacturers have experimented exbaustively—and all other materials bave been found utterly unsatistactory. Ordinary rub- ber and common fabric would not give the service reauired. But our Rew-procees toughest rubber with laye: Tniaad Gotten rmakes'a combination. fiving protection almost like armor plate around the tires. These Protectoreare easily pplied — no mechanical attachmente—are held tight by inflation pressure. Free Book k on 7 Tire Protection }¢<xpsise hecomtractionof Standard ‘omy, their pl ving valoe. Mane tne, ey this Free Book will open the way fer you oat estot vont caesar ‘and tire repair expenses forever, And sak us fer ‘Tire Protector rubber—so you can test its amazing Dealers Bigger Business—Better Discounts O14 Bogaboo of “price too hie of, Erez stor car er in Brotectors by Shoe fis edverting sneer Ekta pce orders show the as ‘climinat~ county write us today for our new Darticalars of the co-operation weeffer you. Standard Tire Protector Co., 105 E. Market St., Akron, Ohio