Life — January 4, 1912 — page 77: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

pil Wel ee UPKEEP REDUCED $20 PER TIRE These are the facts to consider: No-Rim-Cut tires now cost no more than other stand- ard tires. ‘The savings they make are entirely clear. And those savings are these: Rim-cutting is entirely avoided. With old-type tires—ordinary clincher tires—statistics show that 23% of all ruined tires are rim-cut. All that is saved—both the worry and expense—by adopting No-Rim-Cut tires. ‘Then comes the oversize. No-Rim-Cut tires, being hookless tires, can be made 10% over the rated size without any misfit to the rim. So we give this extra size. That means 10% more air—10% added carrying capacity. It means an overtired car to take care of your extras—to save the blow-outs due to overloading. And that with the average car adds 25% to the tire mileage. All that without extra cost. Tire expense is hard to deal with in any general figures. It depends too much on the driver—on proper infla- tion—on roads, care, speed, etc. But it is safe to say that, under average conditions, these two features together—No-Rim-Cut and oversize— cut tire bills in two at least. We figure the average saving—after years of experi- ence with tens of thousands of users—at $20 per tire. Whether more or less, it means something worth sav- ing. It totals millions of dollars every year to users of these tires. And you get your share—without added cost—when you specify Goodyear No-Rim-Cut tires. Non-Skid Treads, if Wanted Double-Thick, Deep-Cut Blocks The newest addition to No-Rim-Cut tires is this ideal Non-Skid tread. Not a mere makeshift—not a flimsy protection. Not a mere corrugation of the regular tread. This is an extra tread, about as thick as the regular, vulcanized onto the regular tread. Thus a double-thick The blocks are deep- cut and enduring. They Present to the road sur- Each block widens out at the base, so the strain is spread over as much tire surface as with smooth-tread tires, Note the many ways in which this Non-Skid tread surpasses all the others. 13 Years Spent Testing Tires Thirteen years ago we started out to outdo others on automobile tires. We brought to our factory the best experts we knew, and put them at work in our laboratory. We gave them carte blanche on expense. For rubber we supplied them with up-river Para, the costliest and best in existence. For fabrics we gave them the long-fibre Sea Island cotton, at twice the cost of the usual, To prove out their ideas we built a tire testing ma- chine. There four tires at a time are constantly worn out under all sorts of road conditions, while meters record the mileage. There we have compared 40 formulas for wear-resist- ing treads. There we have compared over 200 fabrics. There every method of making, of wrapping, of vul- canizing has been put to infallible test. And there every competing tire of merit has been com- pared with our own, under actual road conditions. We've done this for 13 years. Whatever proved best was adopted. Then displaced when we found something better. Thus Goodyear tires have been brought so close to perfection that last year our liberal warrant cost us less than 32 cents per tire. So it is more than our patents—more than our over- size—which has brought Goodyear tires to such im- mense popularity. It has been the knowledge that, despite all claims, in the test of time worth alone will prevail. And our figures reveal the result. tread, made of very tough rubber, reducing danger of puncture by 30%, ( OOD»YEAR poe geet as No-Rim-Cut Tires Our new Tire Book ts ready— avoided, With or Without Non-Skid Treads futs'ahoutd knows Anke to mail it to you. THE GOODYEAR TIRE & RUBBER COMPANY, Wayne Street, AKRON, OHIO Branches and Agencies in 103 Principal Cities We make All Kinds of Rubber Tires, Tire Accessories and Repair Outfits Main Canadian Office, Toronto, Ont. Canadian Factory, Bowmanville, Ont. | Ccomicbooks.com |