Life, 1912-01-04 · page 76 of 108
Life — January 4, 1912 — page 76: what you’re looking at
What you’re looking at
This is a **Goodyear tire advertisement** from Life magazine, circa 1911-1912. It's not satirical content but rather corporate marketing. The page promotes Goodyear's "No-Rim-Cut" tire, a patented innovation featuring a double-thick, non-skid tread designed to prevent the common problem of rims being damaged by tire wear—a significant issue for early motorists. The ad emphasizes rapid market adoption: 409,000 tires sold in 1911, with demand stated as six times that of two years prior. It notes that 108 major automobile manufacturers contracted to use Goodyear tires, and the company increased daily production to 3,800 units. The appeal targets practical motorist concerns: the tire saves money on replacements and reduces maintenance worries. The "Bulldog Grip" reference suggests superior winter traction—important for pre-1912 vehicles lacking modern safety features. This represents early automotive advertising during the rapid motorization of America.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“LEE : : Made with or The New Goodyear Non-Skid Tread Note the without this Double Double-thick Vine Thickness Non-tkid ao . Zin ‘ Note the Deep-Cut Blocks The only Nolte the Winter Tread . : Countless with a , ~ f f% Edges and Bulldog Grip ~ — Angles No-Rim-Cut Tires 10% Oversize 1911 Sales 409,000 Tires Stop for a moment, Mr. Tire Buyer, on this verge of 1912. Consider how motorists are coming to Goodyear No-Rim-Cut tires. Six times the demand of two years ago—800,000 sold. Enough sold last year to completely equip 102,000 cars. Now the most popular tire in existence. Just because one user says to another—“ These tires avoid rim-cutting, save overloading. They’ve cut my tire bills in two.” For the coming year, 108 leading motor car makers have contracted for Goodyear tires. We’ve increased our capacity to 3,800 tires daily. Now make a resolve—to save worry and dollars, to give perfection its due—|j T that you'll make a test of these patented tires. Br COMMEDOOKSEC OFM