Life, 1911-12-07 · page 9 of 112
Life — December 7, 1911 — page 9: what you’re looking at
What you’re looking at
This is an **advertisement, not a cartoon or satirical content**. It's a full-page holiday advertisement for the Meriden Company, a silverware manufacturer, appearing in *Life* magazine around the early 20th century. The ad promotes "Meriden Silver" for Christmas giving, emphasizing the company's 50-year reputation for quality. It displays various silver products: a condiment set, gravy boat, vegetable dish, and coffee service—all labeled with pattern names like "La Rochelle." The text appeals to gift-givers' desire to demonstrate "generosity and judgment" through purchasing fine silverware. The Meriden Company locations in New York are listed at the bottom. This represents typical luxury goods advertising of the era, targeting affluent holiday shoppers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
was is nd cay. ve thea not te he bad | of stock | cet kept one op ris that Tt was vind its ‘it ha is had tremely he cal- —. 5, oftes = = 5 dg Christmas as) Condiment Set ese. | | Giving ” The generosity and judgment of the giver is point displayed when the selection of a useful and a! K attractive piece of silver is made. ssional | Meriden Silver has been perfected through rything fifty years of master effort, has dignified in- F dividuality wrought into each piece, and has ees gained an enviable reputation. ‘The Holiday display’ at the Meriden Store is surpassingly beautiful and of infinite variety ° hin, —Sterling, Meriden Plate, Sheffield Repro- ductions, Silver Deposit Ware, and rich Cut Glass. Your inspection is requested. Arrange- ments have been perfected for quiet ease oes while choosing. Silversmiths Ontervational Siver Co, Succemard 49-51 West 34th Street, New York and 68-70 West 35th Street 10 stop nanciet Black Coffee Set, ‘La Rochelle” FAVOAUOUTUAHATITTATNNITE Sygegy EG ATT TTT comicbooks.com