Life, 1911-12-07 · page 8 of 112
Life — December 7, 1911 — page 8: what you’re looking at
What you’re looking at
This page is primarily **advertising and promotional content**, not editorial satire. The main feature is a Maillard's Chocolates advertisement for holiday gifts, listing luxury items like dolls, flowers, lamps, and leather goods available at their Fifth Avenue store. Below that is "The Crisis," a short story about financial distress during what appears to be a stock market crisis (though the specific event isn't named). The narrative describes a financier contemplating suicide before a surgeon friend provides perspective. At the bottom are two additional advertisements: one for moving picture plays and another for Paris Garters (elastic garters for men's socks), marketed as a practical Christmas gift at 25-50 cents. The page reflects early 20th-century consumer culture and period anxieties about financial instability.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
from the financier’s death, It was is evitable. Why not benefit by it? He went back to his office, and ey liously gave his orders. He gave thea through many sources, in order not tp excite suspicion. At one o'clock he bad . P IL > sold short five thousand shares of stock Gata Ey Uf —all he could carry. The market ke FE en I 7. x on its way, Indeed, it had gone x slightly on the strength of reports thit . Sr A ey the great man was “mending.” It was Festive Season WN still, however, fifteen points bebind is f nw, ih sari of a month ago. Little ty oo, ay ittle it had sagged off, in sympathy ARIS again sends us a most bewildering arr Nye ALY FF es the condition of the man pi had is Holiday Novelties —unique, exclusive and peculiar- “3 so much to make it. ly seasonable—designed and made expressly for fs 7 : . : : ie 2c MAILLARD'S CHOCOLATES and BONBONS. 4 It was two days later. The great A mere hint must suffice. Es sergeon stood once more beside the bel ' H -of the magnate, He noted the regular Fashionably Dressed Dolls and Bouquets of Flowers, to _ breathing, the changed conditions. Mar. be filled with candy. ‘ vel of marvels! He would live. That uto Hats for candy (for practical use afterwards). wonderful, almost supernatural, will had N. ; y Newest Parisian designs in Opera Bags and Handbags de AN Yi pulled him through. The crisis led Cithions, Lamp Shades and Electric Lamps with Novel- patted, Jc Siok peset Mors cea ies for Boudoir ues. t rure instances of a mistake in the eal Coffrets in Sévres, Dresden and Antique Gold. J culation of certain psychic powers, oftea Baskets trimmed with Flowers in many new Designs. f so much more important than their phys Real Lace and Satin Sachets, d-made. ical environment. The great man was nares variety in Leather Goods,, Glove and Handker- ‘ out of daager. ie! Oxes. Fy ji Doll ; N The surgeon passed on to his offce Is and Novelty Toys for the children. RAK YE With feverish mind he called up bis ® brokers. The market was slowly going up. It had already advanced four points —another five points would ruin him, 18 He had staked his all on his professiood experience, and he had lost. Everything Fifth Avenue at 35th Street, New York ; that he had would be swept away, if this kept © There w1s nothing apparently to stop it, In a few more days the finan would be out—people would see bin, the utmost buoyancy would result. What could be done? “After all,” he said, “what does it matter? As if it were not easy for ne to get even!” and, stepping to his desk, he added to the bill he had made against the financier the amount that he 43 "abcde Moving Picture Plays would lose in the market, and calling The Crisis Bare plots. Nodialogue. Comedy, Drama and up his brokers ordered them to sell out Western. Prompt payment guaranteed. “Tt is so ea: he muttered, “if one The greatest power in the financial Write for circular of instructions. only knows how. ¢, world was lying desperately ill in his LURIY MANCPACTURING 0 2007 Indiana. Avenees Phila. Pa. own home, surrounded by a cordon . = of vigilants, and no one knew how slim his chances were but the great surgeon who stood beside his bed. The secret had been carefully guarded, v It is true that what we might term a cer- tain atmosphere had leaked out. The Poe Ne iS ne y Seed waeed siguiy, | fiRNeIMetal.Canlouch®you rumors of his condition had been met —- with the state at there was noth- ing aeri pmatien and thus: tae. ee Hunting for a Sensible onthe waren, faving hen aie Christmas Gift? ‘0 the street. In his motor car, he gave way 10 certain roflee- ; 1 tons PARIS GARTERS “He n't live,” he said to himself. x Bm tad NO MET N he thing is impossible. I have never AL CAN TOUCH “YOU Nowhere else may be found such aesthetic and appropriate gifts Afternoon tea, three to six, in the Luncheon Restaurant. x May be had in special Holiday Boxes Be —— — 50¢ A.STEIN&CO. Chicago, U.S.A. known a se.’ He began, almost unconsciously, to figure on the gth of t the financier could survive. “I give him four days,” he muttered. “It must come—then.” ‘Then the temptation can ii ; thi A financial cataclysm would result +. aye Rca comicbookMeurl