Life — December 7, 1911 — page 10: what you’re looking at

What you’re looking at

# Page Analysis This page is primarily **advertising content** with some editorial material. The main features are: 1. **"Under the Mistletoe"** - An ad for Eau de Cologne #4711, showing a couple about to kiss. It's a Christmas gift advertisement exploiting romantic sentiment. 2. **Kipling's Latest** - A satirical poem repeating the line "For the female of the species is more deadly than the male," referencing Rudyard Kipling's 1911 poem about female aggression/danger. The repetition emphasizes the joke about women's lethality. 3. **Chartreuse liqueur ad** - Announcing a Supreme Court decision allowing monks to use the "Chartreuse" name for their liqueur after a trademark dispute with a Cusenier company. 4. **Historical anecdote** - A brief story about Henri IV and deputies, with a small illustration labeled "You Look on the Brink, Mr. Owl." The page mixes commercial advertising with light satirical commentary typical of *Life* magazine's format.