Life, 1911-12-07 · page 10 of 112
Life — December 7, 1911 — page 10: what you’re looking at
What you’re looking at
This page is primarily **advertising content** with some editorial material. The main features are: 1. **"Under the Mistletoe"** - An ad for Eau de Cologne #4711, showing a couple about to kiss. It's a Christmas gift advertisement exploiting romantic sentiment. 2. **Kipling's Latest** - A satirical poem repeating the line "For the female of the species is more deadly than the male," referencing Rudyard Kipling's 1911 poem about female aggression/danger. The repetition emphasizes the joke about women's lethality. 3. **Chartreuse liqueur ad** - Announcing a Supreme Court decision allowing monks to use the "Chartreuse" name for their liqueur after a trademark dispute with a Cusenier company. 4. **Historical anecdote** - A brief story about Henri IV and deputies, with a small illustration labeled "You Look on the Brink, Mr. Owl." The page mixes commercial advertising with light satirical commentary typical of *Life* magazine's format.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Incidents“ . ‘ Mi) Kipling’s Latest in the Life : } “For the female of the species is more of My Lady inp oy ‘ ¢ deadly than the male te For the female of the species is ‘Picture No. 10) i more deadly than the male BC ay “4 Under the Mistletoe. : ; For the female of the species is more i & P : p deadly than the male > Christmas time brings the < é For the! female of te apecies % mistletoeand the beautiful sentimentattached more deadly than the mal ‘toit,butquite apart fromthese charms, “4711” - “For the female of the species is more Eau de Cologne has been and always will Sealy thadithe male aan oe Soropne ee J For the female of the species is be the most acceptable of Christmas gilts.— ir more deadly than the male Grandma, grandpa, mother, father, sister, 4/¢ we For the female of the species is more WR b } 5 deadly than the male : For the female of the species is bedy — will welcome it when given as a ‘ more deadly than the male.” Christmas remembrance. brother, cousin, sweetheart — in fact, every- “For the female of the species is more Be sure to order the “4711” (Blue and Gold Label) for deadly than the male it is the Eau de Cologne. Refuse all substitutes. He For the female of the species is ¢ deadly than the ma Sold Everrwhere.— 4 oz. bottles, $5¢; other sizes, more deadly than the male f For the female of the species is more plain and wicker, 85c to $ 3.00. i deadly than the male Ferd. Milhens, y : For the female of the species is No. 4711 Glockengasse, i e more deadly than the male.” Cologne, ofR, Ger. (Note—Repeat until the gasoline is U.S.Branch: Milhens & Kropff, NewYork. S exhausted, a tire is punctured or you Howse Founded in 1792. f 2 z skid into a snffragette mecting.) 4 P. F Hornish. Presiprxt Hayes was a total ab stainer. His state dinners, otherwise very clegant and costly, were served without wincs. The only concession to conviviality was the Roman punch, flavored with Jamaica rum, Evarts was accustomed to allude to this course as “the life-saving station.” Wine Henri IV. wa Henri IV. was once be gued by several deputies in a pro- jal town, an ass started to bray. : y : Since the decision rendered by the United States Supreme Said the Kin Pray, gentlemen, each Court, it has been decided by the Monks hereafter to bottle CHARTREUSE (Liqueur Peres Chartreux) both being identically the same article, under a combination label representing the old and the new labels, and in the old style of bottle bearing the Monks’ familiar insignia, as shown in this advertisement. According to the decision of the U.S. Supreme Court, handed down by Mr. Justice Hughes on May 2gth, 1911, no one but the Carthusian Monks (Péres Chartreux) is entitled to use the word CHARTREUSE as the name or desi of a Liqueur, so their victory in the suit against the Cusenier Company, representing M. Henri Leconturier, the Liquidator appointed by the French Courts, and his successors, the Compagnie Fermiére de la Grande Chartreuse, is complete. The Carthusian Monks (Péres Chartreux), and they alone, have the formula or recipe of the secret process em- ployed in the manufacture of the genuine Chartreuse, and have never parted with it. There is no genuine Chartreuse Look ON THE BLINK, afr, save that made by them at Tarragona, Spain. At firs “yer, 1 Just LEW IN FROM Biitjer & C PITTSBURG, THE SUN NEVER KISS THERE AND WE CAN'T TELL WHEN PAR Veveve reser ea’\ iv's TIME TO MOLE ur.” 76 comicbookMee 5