Life, 1911-12-07 · page 14 of 112
Life — December 7, 1911 — page 14: what you’re looking at
What you’re looking at
This is a **full-page advertisement**, not a political cartoon. It promotes the Matheson automobile, nicknamed the "Silent Six"—likely referring to a six-cylinder engine known for quiet operation, a luxury feature of the era. The ad lists various body styles available (Limousine, Demi-Limousine, Berline, Town-Car) made by different coachbuilders. The illustration shows a well-dressed group of passengers enjoying a leisurely drive, emphasizing comfort and refinement. The tagline "Built for Those Who Use the Best" targets wealthy consumers. The company's location is given as Wilkes-Barre, Pennsylvania, with showrooms in New York City (Broadway at Sixty-second Street). This is purely commercial advertising, not satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
atheson) “Silent Six.” Limousine and Demi-Limou- sine bodies by Brewster & Co. * * * Berline bodies by Quinby. « « Town-Car bodies by Armstrong * * * and Matheson Standard Equipment. BUILT FOR THOSE WHO USE .THE BEST Metneson Automobile Company | nis "New Yor Coy Sete : Broadway at Six xy oan comicbooksteom