Life, 1911-12-07 · page 15 of 112
Life — December 7, 1911 — page 15: what you’re looking at
What you’re looking at
This page combines **satirical advice** with vintage **advertisements**. The left column offers tongue-in-cheek Christmas shopping tips that mock both retail chaos and shopper behavior—advising readers to bring children to "annoy everyone," rush crowds with "one wild rush," and occupy two train seats going home. The satire targets the madness of holiday shopping and inconsiderate consumer behavior. The right side features a **Hamilton Watch advertisement** leveraging railroad credibility (56% of railroad workers allegedly carry them) to market precision timepieces. A photograph shows two named railroad employees endorsing the product—a common early 20th-century advertising tactic using professional endorsements. The lower left advertises **Gold Seal Champagne**, emphasizing affordability ("costs but HALF" of French wines) due to no import duties. The page's humor lies in juxtaposing sincere product pitches against deliberately absurd shopping etiquette—the contrast itself being the joke about consumer excess and holiday pandemonium.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Advice to Christmas Shoppers For Those Who Want and Need Never begin your shopping until at least one week before Chrtatmas Ac curate Time Over one-half (almost 56%) of the Engineers, Fire- men, Conductors and Trainmen on the Railroads of America where official time inspection is maintained carry Hamilton Watches. Railroad Men consider them the most accurate watches made. Some stores remain open in evening during that last week, and it is always well to take advantage of every golden opportunity. The sales- girls will undoubtedly be tired t will ache from constant standing— heads will buzz with a wild confusion of sounds, and this, coupled with that half-choked, half-starved, half-stuffed feeling left by a too hastily swallowed meal of perhaps not too substantial quality, will naturally spoil their erst- while cheerful dispositions. Be sure and take Fido and as many children with you as you can collect. Biting the mob and annoying everyone generally will be their reward, and Hamiltontfatch The Railroad Timekeeper of America Me cnet Chae Th ) Hamilton Watches are made in all standard watch sizes. add to the spirit of Christmas. se. C é Hg ‘s z 3 Should you carty’a list of th sift Homilton, The Hamilton 12-size is the thinnest 12-size 19 or 23 jewel ou wish to bur ‘cm nd kee it a watch made in America. Prices of watches vary, according eine ven nae ot your arabe to movement and case, from $38.50 to $125. y VOUT PUTSS? But your jeweler can supply a Hamilton Movement for your bag, trunk or whatever conveyance present watch case, if you desire. Ask him what he knows you happen to have with you. about the Hamilton Watch. Should you see a crowd of people Write for “The Timekeeper”” standing six deep around a counter It Is a new kind of watch booklet which Is of great valve to any one take a position about four feet away, interested ia the purchase of an accurate waich, Gladly seat oa request, run a few paces to get a good start and then, with one wild rush, make your final break into the midst of the fray. This method has been proven to give best results with the least dam- age to yourself, and is used to a great extent by all professional shopners. America’s Favorite gee Champagne For the Christmas Dinner An Epicurean Treat Equals the best French Wines. Costs but HALF WHY? “All wine—no duty” ORDER A CASE— SOLD EVERYWHERE Special Dry—Brut Urbana Wine Co. Urbana, N. Y. Sole Maker HAMILTON WATCH CO., Dept K., Lancaster, Pa. Engineer James Dempsey and Condactor F. M. Kelly of the Chicago, Milwaukee & St. Paul “Southwese cum. train, Both bave carried Hamilton Timekeepers for a long time. If after gaining first place at the coun- ter you discover that it is only a sale in which you are not in the least interested, promptly edge your way out again, using elbows and fists to make your exit as abruptly as possi- ble. Never waste time apologizing— it is a decidedly foolish and useless proceeding. Make a point not to leave the store until the watchman has called “all out!” for at least six times and is then 981 compelled to open up the side of the building, owing to the wide expansion of packages surrounding you on every side. When you finally reach a car for home, manage to occupy the capacity of two seats. Unfortunately this pre- caution is an absolute necessity, as the Public Utilities Commission has not yet thought best to compel the rail- road companies to furnish baggage cars for Christmas shoppers. comicbooks.com