Life — December 7, 1911 — page 13: what you’re looking at

What you’re looking at

This is a product advertisement for **Boston Garter** brand garters, made by the George Frost Company of Boston. The page shows two garter styles—a "Cord Type" and "Pad Type"—displayed at the top. The central illustration depicts a well-dressed man seated in a chair, deliberately displaying his garter-clad leg. The word **"EVERYMAN"** below suggests this product is marketed as essential everyday wear for all men. The satire lies in the exaggerated, almost theatrical pose—the model appears to be proudly showcasing his garter as if it were a fashion statement or status symbol. This gentle mockery targets masculine vanity while simultaneously advertising garters as a practical, fashionable necessity for the modern gentleman. Pricing information indicates availability at stores for 25 cents (lisle) and 50 cents (silk).