Life, 1911-11-09 · page 35 of 44
Life — November 9, 1911 — page 35: what you’re looking at
What you’re looking at
This page combines political satire with advertising. The left column's "Snowed Under" is a humorous editorial responding to recent election results showing Democratic victories across multiple states (references to New York, Pennsylvania, Wyoming, Iowa). The author adopts a mock-defeated tone, joking that they're so overwhelmed by these losses that they can't even muster the energy to explain them to readers—they're literally "snowed under." The main content is a Schlitz beer advertisement disguised as educational text, explaining why the beer uses dark bottles (to protect against light damage) and emphasizing purity through expensive materials and careful aging. This reflected Prohibition-era messaging, when breweries heavily advertised their product quality and respectability to counter anti-alcohol sentiment. The Philip Morris cigarette ad below is standard period advertising with no satirical element.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
-LIFE- Even Pure Beer is Sensitive to Light Snowed Under e's Fumous After Election Ex- planation) Uy LE We have met the enemy, and we are his'n We have made our remarks, and we are now ready to listen to the gentlems from New York. We could have di out. perhaps, and explained about New York, but when almost every State in © Union rese up and made certain atenents yesterday we found that the The direct rays of the job of explaining this matter thoroughly we sun on beer will start decay. ink WG den ite sntpnes haves, Dark glass gives protection against on Wyoming, « plug hat on Towa, a pair Joons on Pennsylvania and boots Schlitz is sold in dark bottles, to protect its purity general result, it looks now as from the brewery to your glass. we would probably go thee the winter wrapped: fet a bed-quiie and We use the costliest materials. One of our partners profound meditation We intended to publish an extra this selects the barley. morning, but the news was of such a ¢ character that we thought we would get We go to Bohemia for hops. al without it, What was the use of publishing an extra with a) Republican Schlitz is aged for months before it is marketed, to majority only in Red Buttes? oye : aoritsonisit Red Baty prevent biliousness. It cannot ferment in your stomach. The cause of this at Democratic freshet in New York yesterday—but why - : sh? , sre iS isio detail) we all Have an idea Why We filter it through white wood pulp. — Sterilize it is so. The number of votes would every bottle. seem to indicate that there was a ten We spend more money to attain purity than on any other cost in our brewing. Philip Morris If you knew what we know about beer, you ; e - : ORIGINAL would say, ‘‘Schlitz—Schlitz in Brown Bottles. tonow CiSarettes Onder a ase fom sour dealer odes See that crown or cork is branded Don't deny yourself of cigarette perfection. If your e@ dealer doesn't stock your size, write us—402 West Broad. way, New York. “The Little Brown Box” The Beer J hat Made Milwaukee Famous dency toward Democracy throughout the fecling of extreme ennui, and with that State. surprise and astonishment that Now, in Pennsylvania, if you will lool. does who has had a large brick over the returns carefully—bar why 5 fall on him when he was not ex- should we take up your valuable pecting it. Although we feel a little offering an explanation of al lonely to-day—hi met but few Re- matter of the past? publicans on the street, who were obliged Under the circumstances some would te come out and do their marketing--we go and yield to the soothing influences it the future. 8 5ee'gte 1 ay way iets of the maddening bowl, but we do not The grand old Republican party — THE STUDY OF J ART | advise that. It would only furnish tem- But that’s what we said Jast week. It Septet porary relief and the recoil would be un- sounds hollow now and meaningless, formation about MASTERS: Ant. pleasant samchow, because our voice is a little hetptur beatiful wily sth as We resume our arduous duties with a hoarse and we are snowed under so deep 829 comicbooks.com