Life, 1911-11-09 · page 36 of 44
Life — November 9, 1911 — page 36: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or political commentary. It contains: **Left side:** Classical product advertisements (Boston Garter socks, French Bulldogs, Rad-Bridge playing cards, Dr. Givens' Sanitarium) interspersed with two brief humorous anecdotes—one about a betting dispute and another about a man named Binks who forgets a woman's name ("Fish") at a reception. **Center/Right:** A substantial advertisement for *The Northwestern Agriculturist*, a farm publication that conducted a statistical survey of 3,456 farms across the American Northwest. The ad emphasizes the value of "exact knowledge" over guesswork for advertising campaigns, promoting a book titled "What Farmers Use" containing data on farm machinery, clothing, watches, and household goods. **The point:** This is a trade publication page showcasing how advertisers can use empirical data about consumer behavior—a relatively novel concept in this era—to guide marketing decisions effectively.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
RAE Recommended by every wearer—it has made its way all over the world because of its superior qual- ity, ease, and wear value. The pref- erence of men who dress with care. These two types sold every- where by dealers, Lisle, 25Cents, Silk, 50 Cents. Sample pair postpaid on receipt of prices GEORGE FROST CO., is difficult for us to enunei pout those bets. If the p to whom we owe bets—and we owe ww everybody—will just syree to take the stakes and not go into details, not stop to ask us about the state of our mind and talk about how it was done, we don't care. We don’t wish to have this thing explained at all, We are not i quiring turn of mind. Just ire good enough for us, without any har- rowing details. In the meantime, we ar going to work to carn some more mone bet on the next election. Judge Fol- ger and others, come over and sec us when you have time, and we will talk this ter over Mr. I. Butler, we wish we had your longe » With a robust " NEVER-NEVER-LAND KENNELS Mary Winthrop, Owner French Bull Dogs sand Grown Dogs FOR ALE. From only Registered and Bite Ribbon Stock. SHELTER ISLAND HEIGHTS, lephone, 47 Shelter Island. Ci. Craters: 118: GOVERNOR OF VIRGINIA ‘Then up spake the Governor of Virglots, “1 shall always treasure {t aginia ‘That you forgot my desire crete Alcohal mi Drug ‘hudtess DR. GIVENS, Stamford, Con: constitution we find that most any) man can wear out crucl fate and get there We do not feel so angry as we nd surprised. We are to see the American people thus betr: cur confidence and throw a la robe into the hands of the rele “You will excuse me, madam,” said little Binks to the fair lady at the re- ception, “but really I didn’t catch your name.” “How funny,” said the lady. “It's Fish."—Harper’s Weekly. THE WATCH DOG KEEPING UP WITH THE Ties EXACT KNOWLEDGE has a value far superior to guesswork or prejudice. This is especially true when it becomes the basis of advertising campaigns involving large invest- ments of money. “What Farmers Use in the Northwest” is the title of a book of Exact Information, filled with a quarter of a million statistical facts gathered by The Northwestern Agriculturist of Minneapolis. This progressive farm weekly published in its editorial columns 72 questions asking farmers, not only what makes and kinds of farm machinery they were using, but what clothes they wore, watches they carried, foods they ate, things they had in their homes, etc. Answers came from 3,456 farms,—typical of the Northwestern Agriculturist’s 100,000 farm families. The statistics are tabu- lated and digested. The information they convey is enlightening, and in many cases astounding. For example, more than half the Northwestern farmers carry Elgin watches, one out of every forty-four owns an automobile, forty-five per cent. have tele- phones; pianos have more than doubled in farm homes in seven years. THE NORTHWESTERN AGRICULTURIST “What Farmers Use”’ (COPYRIGHTED) Paper Bound, $1.00, Leather Bound, $1.50. 256 Pages; vest pocket size; thin paper. We invite correspondence. Address P. V. Collins Publishing Company P. V. COLLINS, President 519-25 Seventh St., South, Minneapolis, Minn. 904 Tribune Bldg., Chicago, Ill. comicbooks.