Life, 1911-11-09 · page 34 of 44
Life — November 9, 1911 — page 34: what you’re looking at
What you’re looking at
This page is primarily **advertising** for luxury goods (custom bootshops, Brooks Brothers clothing, and a book), interspersed with a small cartoon illustration. The cartoon at bottom right depicts a messenger boy speaking to a newsboy named "Jimmie." The messenger explains he worked with someone for years—"he's the editor of one of my papers"—using exaggerated working-class dialect ("Wio's," "Woiked," "Togedder"). The joke appears to satirize **newspaper hierarchy and class pretension**: the messenger casually name-drops his connection to an editor as if it's unremarkable, while the broader page context (luxury goods marketed to the wealthy) contrasts with these working-class characters' street-level perspective. The humor lies in the disconnect between the messenger's apparent pride in this association and the casual, rough vernacular he uses to describe it. The page overall reflects early 20th-century American consumer culture and Life magazine's satirical approach to class dynamics.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Martin & Martin Bootshops in New Y vor and Chicago offer a Shoe “\ ervice which has no counterpart in America or Europe. It is in every essential sense a Custom Service, yet the Shoes are ready-to-wear, In addition to offering our customers foot-wear by Thomas Cort, makers of the world’s finest shoes, ARTI RTI furnish an expert fitting service—a s © that assures personal attention to the individual requirements of cach customer, In this way you are assured not only of fashionable style and custom quality, but, more important, you are certain of a perfect filling. ‘At your request, we will send you our Style Brochure, showing the season's Tnodels for Suet, Dress and Sport, together with particulars Fexarding our Service-by-Post. All fittings carefully recorded, so that your future ordersare forwarded within the hour. Custom department in connection, Priced at $7 rds. MARTIN & MARTIN Bootmakers for Men NEW YORK CHICAGO 1 East 35th St. 183 Michigan Ave, A book of genuine feeling, of interesting plot, of keen wit, with an audacity like that of “A Yankee in King Arthur's Court,” and containing a psychic element that recalls the author's delight- ful “Amos Judd.” —<——There he is! Herald reters whois no tant creature in the book."* PANDORA’S BOX By JOHN AMES MITCHELL Author of “Amos Judd,” “The Pines of Lory.” vte. sditor of Life. Y. Wortd, Four illustrations by the author, $18) wets pots Publishers—FREDERICK A. STOKES COMPANY—New York Geullemens Furnishing Gourds, For Week End Visits or Football Games by Motor or Train: ‘ Ulsters, Fur and Fur Lined Coats and Jackets. Shetland Sweaters, Vests, Mufflers and Gloves. Luncheon Baskets, Thermos Cases. Fur and Wool Robes, Shawls and Mauds. Trunks, Bags and Traveling Kits. Send for Illustrated Catalogue BROADWAY, Cor. TWENTY-SECOND ST., NEW YORK Messenger: Wio's Th SWELL GUY YE WAS TALKEN TO, Janeane? AW, HIM AN ME'S WOIKED TOGEDDER YLK Me's THE EDITOR oO” ONY OT MY PArERS. comicbookMen |