Life, 1911-10-12 · page 39 of 48
Life — October 12, 1911 — page 39: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. The dominant content is a full-page ad for O'Sullivan Rubber Heels (a shoe product), which uses pseudo-philosophical messaging to market its product. **The "satire"** is actually marketing rhetoric disguised as life wisdom. The ad claims that a person's vitality and youth are determined by their walking posture and gait—and conveniently, O'Sullivan Heels (with shock-absorbing rubber) enable the energetic, confident stride associated with success and youth. The illustration shows well-dressed men walking with upright posture, contrasting the slouching "old" man with the vigorous "young" one. The text equates poor posture with depression and age, while good posture signals energy and success. This reflects **early 20th-century consumer culture**: using pseudoscientific health claims and psychological messaging to sell mundane products as lifestyle solutions. The smaller Togards hosiery ad uses similar appeals to comfort and propriety.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
camp on his trail, and all the day I thirst for his warm life’s current. In my dreams I am cutting his scalp loose with a case-knife, while my fingers are twined in his clustering hair. I walk over him and promenade across his ab- omen as I slumber. I hear his ribs crack and I sce his tongue hang over his shoulder as he smile’s death's mirth- ful smile. Ido not interrupt a man no more than I would tell him he lied. I give him a chance to win applause or decomposed eggs from the audience, according to what he has to say and according to the profundity of bis profund, All I want is a similar chance and room according to my strength. Common decency ought to govern con- versation without its being necessary to hire an umpire armed with a four-foot club to announce who is at the bat and who is on deck. It is only once in a week or two that the angel troubles the waters and stirs up the depths of my conversational pow- LIFE to your hosiery COMFORT to your feet | ELEY SSS Well groomed men and women wear Togards not merely for the economy they effect, but also to Prevent annoyance and assure cleanly comfort. Good dressers consider them as essential to the feet as underwear is to the body. They absorb perspiration, thus preventing unpleasant odors and lessening foot troubles. A dime’s worth of Togards saves dollars’ worth of fine hosiery. A BOON TO TRAVELERS Togards slip on over the bare tocs. Fit snug light. Keep the feet dry and sweet. Washable—Sanitary—Durable.Naturalcolor only —not dyed. Sizes for men, women and children, Every pair 1n a sealed, transparent packet bearing the Togant trade-mark. Liste, 10 cents a pair; $1.00 per dozen pairs Silk,’ 25 ceats a pair; $2.75 per dozen pairs Buy a dozen pairs. Never be without them, Bold wherever shoes and stockings are worn, the worl sround. Should your dealer not happen to have Toxards, we will supply you, postpaid, on recetpt of Brice. In ordering be sure to state sizestockiug you wear. H. L. NELKE @ Togards rg Teath & Norris Streets Philadelphia, Pa. Copyright tw, by HL Nelbe & Co,Pbila O’Sullivan’s HEELS Are Already Worn bya Million Americans No Man Is Older Than His Walk It is the man who slouches and shambles along through life— listless, depressed, always tired out—who is really old. And he’s really old, as far as efficiency is concerned, even if he hasn't reached the voting age. The man with the keen, eager step—full of energy, confidence, success—he is always young, no matter if he is a grandfather. o’Sullivanize Your Walk Get the head-up, chest-out stride that commands success. It’s the jar and pound of hard leather heels on hard, dead pavements that are doing more than anything else to tire out and wear down the modern man. Every such step ig distinct shock to the nervous system, and this pounding of thousands of steps a day takes the keen edge off any man or woman's energy. The sparkling eye. the buoyant step and the confident optimism which make a man young (whatever age he may be) are the result of a delicate adjustment of mind, nerve and muscle, and any shock decreases vitality. ‘Sullivan's Heels absorb shoc! They are to the human body what a rubber tire ig to an automobile. Get a pair at your shocmaker’s—he'll put them on for only soc—then sce the differ ence for yourself. They should be worn by man, woman and child, and, in part are, by healthy and progressive people all over this broad land, O’Sullivan Rubber Co. hee'fon cg" ers, and then the chances are that some leprous old nasty toad who has been hanging on the brink of decent society for two weeks, slides in with a low ker- plunk and my fair blossom of thought that has been trying for wecks to bloom withers and goes to secd, while the man with the chilled steel and copper-riv- eted brow, and a wad of self-esteem on his intellectual balcony as big as an inkstand, walks slowly away to think of some other dazzling gem, and thus be ready to bust my beautiful phantom and tear out my high-priced bulbs of fancy the next time I open my mouth. —Bill Nye. “He that buys land buys many stones, He that buys flesh buys many bones ; He that buys eggs buys many shells, But he that buys Evans’ Ale buys nothing else." comicbooks.com