Life, 1911-10-12 · page 40 of 48
Life — October 12, 1911 — page 40: what you’re looking at
What you’re looking at
This is primarily an **advertising page** rather than satirical content. It contains four product advertisements typical of early 20th-century magazines: 1. **Martin & Martin Boots** — emphasizes hand-sewn craftsmanship and custom service, positioning luxury footwear as superior to machine-made alternatives. 2. **Steinway Pianos** — promotes their "Vertegrand" upright model, leveraging the brand's prestige for grand pianos into a smaller, more affordable format ($650). 3. **McCallum Silk Hosiery** — targets women concerned with "good taste" and "discrimination," using gendered language about fashion discernment. Prices range $1.00-$2.00. 4. **Life's College Students' League** — a membership recruitment ad offering financial advantages to working students. The ads reflect period values: craftsmanship over industrial production, aspirational consumption, and gendered marketing appeals. No political satire or caricature is present on this particular page.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Martin . & Martin Boot- shops in New York and Chicago are the wuly retail shops in America selling strictly Hand-Sewed Shoes exclusively. Our fashionable Thomas Cort Hand-Sewed Shoes, for men and women, are made in a shop where Machine-Sewing is absolutely eliminated. Every shoe is cut, lasted and sewed entirely by HAND. We furnish with these shoes an intelligent and expert service that is as unique as our policy of selling only Hand-Sewed Shoes. One experience here will convince you that you need not pay and wait for shoes to measure. Bear in mind that we can serve you just as satisfactorily by Post as we can in person. And we keep perfect records of ail fittings so that your future shoe requirements may be filled accu- rately and quickly. Simply write for Brochure showing photographs of new scason’s models for every occasion of Sireet, Dress and Sporting wear, and particulars of our Service-by-Post, Custom departmentin connection, $87 to $15 ARTI ARTI Bootmakers for Men and Women, Chicago 183 Michigan Avenue Merit made the reputation, and reputation established the prestige which maintains the Steinway leader among | all pianos. The Steinway Vertegrand A characteristic Steinway achievement, Constructed to produce in a piano of upright form the same musical expres tion that has always individualized the Steinway Grand—"An Upright Piano of Grand Value.” Price, in Ebonized Case, $650 The name of the Steinway dealer nearest yo stra STEINWAY & SONS STEINWAY HALL 107 and 109 East 14th Street, New York Subway Express Station at the Door HE who wishes to be known as a woman cf good taste and unutual discrimination de- mands McCallum quality in her purchase of silk stockings just as naturally as she selects a beautiful hat or an exquisite creation of the modiste. She knows the best. The very name suggests all of excellence that can be found in silk stockings — distinction, richness, durability and true economy. $1.00, $1.50, $2.00 At the Best Shops, Everywhere Matched mending silt tn guarantee ‘eneelope wtih every batt Our attractive booklet, “Through My ~ > Lady's Ring,” is yours for the asking. McCallam Hosiery Co. Northampton, Mass. To Men and Women Who Are Working Their Way Through College: Tt will be very much to your pecuniary ad- vantage to become a member of LIFE'’S COL- 5 STUDENTS’ Full particu- lars will be sent to you, if you will send postal with your name and address to Life’s College Students’ League 17 West Thirty-first Street New York City comicbook $-COl