Life, 1911-09-28 · page 35 of 42
Life — September 28, 1911 — page 35: what you’re looking at
What you’re looking at
This page contains three distinct pieces of content: **Main Advertisement: Schlitz Beer** dominates the right side. The ad argues that sunlight ruins beer quality, positioning Schlitz's brown bottles as superior protection. It emphasizes the brand's German heritage ("brewed in a hut over 60 years ago") and Milwaukee manufacturing, using this as a quality marker. This reflects early 20th-century American beer marketing during pre-Prohibition era. **Left Side Story: "Sure of One Thing"** is a brief rural anecdote about a Southern planter greeting a farmer with false civility ("Good morning"/"Mornin', mister"), illustrating class tensions and social performance in the American South. **Bottom Left: EUX-E-SIS Shaving Cream Advertisement** promotes a British product claiming convenience without soap or brush. **Bottom Right: "Establishing His Identity"** is a humorous dialogue where a Southern Black cook's announcement of marriage surprises her white employer, who didn't realize she had a suitor. The humor derives from stereotypical dialect and the employer's condescension. The page reflects period attitudes toward race, class, and regional identity typical of early 20th-century American publishing.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
——— os “LIFE: Ss Ns ‘i nin Many Americans prefer beer in a light bottle. Most brewers follow the course of Tite OLD NosusTeAD _ least resistance. S f One Thi Light starts decay even in pure beer. ure+Or ene: Anes. Dark glass gives protection against light. A prominent planter once had occa 5 sion; to Wine Somles.of his: Woldenge. in Schlitz is sold in brown bottles, to protect southern Arkansas. The land was situ- 5 : ated several miles from a railroad and its purity from the brewery to your glass. it was necessary to finish the journey in a buggy. So he took a friend with him The first Schlitz was brewed in a hut over and started out. After traversing several miles of 60 years ago. sparscly settled country, they upon | a farmer plowing corn on the side of a Now our agencies dot the earth. Our output { hill. The planter, wishing to appear wea civil to his neighbors, stopped his horse exceeds a million barrels a year. and yelled at the man, who came to the fence, mopping his face with a red Lan- If you knew what we know about beer, you ase ~ : ~ “uo a jood morning.” would say, “Schlitz—Schlitz in Brown Bottles.” “ Mornin’, mister.” Order a case from your dealer today. See that crown or cork is branded “Schlitz.” Shaving i Without @ Soap FE | Brush | or Cup 5 1 | The Beer € That Made Milwaukee Famous The Great English Demulcent Shaving Cream EUX-E-SIS “Yo five hee, suppose” Establishing His Identity Pronounced (UX-E-SI vet dy in a sow > cei sat Oe PS) ae. ” How's crops?” \ lady in a southern town received Saves time—no soap, brush ot cup needed—a tube “Fair tuh middlin’.” of Eux-e-sis and a razor, that This celebrated “That's a bad you're plowing.” Harish and a celebr, hat's a bad hill you're plowing notice from her cook that that lady was about to leave her service in order to en the holy state of matrimony. r int been used by men of ref “LT know it, Bad hoss pullin’ the o é Aalckiy Ohana Mate ee Hew bad Now. iaa Cremtning Why,” said she, “Chloe, I didn’t in half the time with twice the comfort a even know you had an admirer skin smooth and {reefrom irritation. Itisa treasure Why, you talk like you were the “Qh, sase ina’aii, for some: tines totravelers. Idealfor use with the safety poorest man in Arkansas,” laughed the ges are iS es “ Who “Don't you member, Miss Lizzie, dat an it be, Chloe? None genuine without the signature Ai in redinkon tube, Sold b ° | planter. Wes a tubemestra large. Wi. Send for-expiannarry hock? “EG though,” was the response, fa Another feller owns half o° PARK & TILFORD, Fifth Av a fren’ ob mine i? As it Manutactured by Alaoe Lloyd & C2, London, Ea I attended de funeral of as the y Pe turedly this crop. smiled good-na- about two weeks ago Yes," “Waal, ma’am, its de corps’s husband.” sa comicbooks.com