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Life, 1911-09-28 · page 36 of 42

Life — September 28, 1911 — page 36: what you’re looking at

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Life — September 28, 1911 — page 36: Life, 1911-09-28

What you’re looking at

This page is primarily **advertising and social commentary**, not political satire. The main content is Jonathan Swift's 18th-century essay (republished here) criticizing unmarried people—particularly bachelors, whom Swift calls "beasts of prey" deserving public mockery, and old maids, whom he condescendingly pities as "waste" for lack of husbands. The accompanying **advertisements** (Woodbury's Facial Soap, Evans' Ale, patent medicines) use images of attractive young women, reflecting the era's emphasis on feminine beauty for matrimonial prospects—ironically reinforcing Swift's themes about women's limited social value outside marriage. For modern readers: This represents early 20th-century attitudes treating marriage as women's primary purpose and legitimizing social scorn toward the unmarried. The juxtaposition of Swift's harsh judgments with beauty product ads underscores how women's worth was culturally tied to marriageability and appearance.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

The feeling it gives your skin the first time you use it isa Promise of what its steady use will do. Rub its lather in One function of the skin is to absorb. To revive, to freshen up a neg- lected, lifeless skin, rub in the lather of Woodbury’s Facial Soap. Woodbury’s contains properties which are helpful to the skin which resupply what has been ex- hausted from the skin by modern conditions. Rub its lather in gently but per- sistentiy for several minutes. Rinse in cold water, then ruba piece of ice over your face and throat. This treatment will result in ac- ive, glowing skin. Write today for samples For gc we will send a sample cake, For toc samples of Woodbury'’s Facial Soap, Woodbury's Facial Cream and Woodbury’ 's Facial Powder. For soca copy of the Wood- bw Book on the care of the skin and scalp and samples of the Woodbury prepara~ tions. The Andrew Jergens Co., 2605 Spring Grove Avenue, Cincinnati, Ohio. Woodbury’s Facial Soap For sale by dealers everywhere am E batter, cream and eggs certain! cazsad S39 eatarrh tod Geatoesas Set post srdata cared 6 lean meats, green vegetables, fruits, faa few weeks, My SECURED OF FEE RETURNED _+LIFE- Bachelors and Old Maids Us the number of bachelors and old aids declining? There are no avail: able statistics, but treo hundred years ago, in London, there seems to have been as many as there are in Ne York to-day. The following remarks by Jonathan Swift apply equally as well to New York during the present day as they did to London in 1750.) Lately, in company with my friend in black, whose conversation is now both my amusement and instruction, I could not avoid observing the great numbers of old bachelors and maiden ladies with which this city scems to be overrun “Sure, marriage,” said I, “is not suffi- ciently encouraged, or we should nev behold such battered beaux and decayed coquettes, still attempting to drive a trade they have been so long unfit for and swarming upon the gaicty of the age. I behold an old bachclor in the most contemptible light, as an animal that lives upon the common stock with- out contributing his share; he is a beast of prey, and the laws should make use ns and as much force to drive the reluctant savage into the toils, as the Indians when they hunt the rhinoceros. The mob should be per- mitted to hallo after him, boys might play tricks on him with impunity, every well-bred company should laugh at him, and if, when turned of sixty, he offered to make love, his mistress might spit in his face, or what might perhaps be a greater punishment, should fairly grant the favor.” “As for old maids,” continued I, “they should not be treated with so much severity, because I suppose none would be so if they could. No lady in her senses would choose to make a sub- ordinate figure at christenings when she ight be the principal herself; nor curry favor with a sister-in-law when she might command a husband; nor toil in preparing custards when she might lic abed and give directions how they ought to be made; nor stifle all her sensations in demure formality when she migh with matrimonial freedom, shake her ac- quaintance by the hand and wink a double entendre. No lady could be so very silly as to live single if she could help it. I consider an unmarried lady, declining into the vale of years, as one of those charming countries bordering on China, that lies waste for want of proper inhabitants. We are not to ac- cuse the country, but the ignorance of its neighbors, who are insensible of its of as many stratage liberty to enter and The Depth of Sanctity Moliére, the great comic poet of France, died while performing a part in one of his own plays. The Archbishop Paris would not allow his body to be inhumed in consecrated ground Therefore the king sent for the arch sa | Autumn’s Inspiration I° soul warming and tonic effect it and Evans’ Ale go together, Ask the Jeweler to show you the KREMENTZ BODKIN-CLUTCH STUDS AND VEST BUTTONS = They go In like a needle c vy a Nke tw anthor — ree & A inn er, Easter to Operate: Superior tn Evry, Way to studs that have spiral springs, hollow tubes, hlaged Joints, loose parts of soldered Joints. Made on the same one piece principle as the Krementz Collar Buttons, they are Unbreakabl 2 A new stud or vest button Fr change for a bodkin-cluteh thai f from any cause. Made in all grades from Krementz Rolled Gold (that wears a lifetime) to gold and platinum mounted and set with precious stones. | ' | | Our booklet, "Solid Facts," tells all about them. KREMENTZ & CO. Sanmiestst ‘Makers of the famous Krementz Collar Button and expostulated with him, but he stinate and would not willing! comply with his majesty’s request. The king desired to know how many fe decp the holy ground reached. The bishop replied, “ About eight.” “Well,” replied the king, “I find there is no getting over your scruple let his grave be dug twelve fect; that is four feet below your consecrated ground.” Evans’ 4s In every bottle of Ale the blood tingle and rve and mu: pond to. invigorating, vitalizing force. joyment of perfect Autumn days comicbook eum makes Restaurants, Clubs, Cafes and Dealers.