Life — September 28, 1911 — page 34: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

TRE LL / MCutcheon’s Linen Catalogue Free on Request E have been specialists in Housekeeping Linens, Hand- akerchiefs and Linen goods of all kinds for more than half a century. Our assortments are so compre- hensive that the phrase —‘*Anything worth having in Linen can be had at McCutcheon’s’’ has become pro- verbial. We believe in the old-fashioned standards of integrity and trustworthi- ness combined with thoroughly up-to- date merchandise. Our new catalogue—just published was 8 convenient handbook of what ‘The Linen Store’? has to offer. Te illustrates a large variety of the newest designs and styles in the various lines of goods which we carry. Write for a copy of Cat- alogue No. 20 to James McCutcheon & Co. 34th St. & 5th Ave., New York Firmness Firmness is a good thing in its place. hut we should early learn that to be firm we need not stand up against a cyclone till our internal cconomy is blown into the tops of the nei trees. Moral courage is a good thing, but it is useless unless you have a liver to go along with it. Sometimes a man is required to lay down his life for his principles, but the cases where he is expected to lay down his digester on the altar of his belicf, are comparatively seldom.—Bill Nye, The Nude Ever since the first court dressmaker ordained that the beauty of the human form should be enhanced by a string of shark’s teeth and a few daubs of green paint it has been generally recogmzed that the simple nude is objectionable to ovr advancing civilization,» Prehistoric sumptuary Jaws made it penal for any warrior 10 go abroad wearing less than one feather, or for any lady 10 be seen in public without the scemly and sufti- cient covering of a bone ring worn modestly in the nose; and the up-to-date civic authorities of pork-packing Kan- sas have within the present y put the keystone in the arch of modern decency by deerecing that the classic statues in the public park shall be hence= Iraped in garments of spotted cot- forth « ton, ‘The world’s sense of shame has been progressive, and, in proportion as city shims, millionaires, beef trusts, shipping rings and other respectable in- stitutions have grown, the objection to the nude has increased, In really civilized 1 small household dogs have shared in the delicate fastidiousness of their mis- s of the worll lresses, and there is reasonable hope that the day of the naked cow and the ungarmented horse is fast ‘draw- ing to a close. Everywhere the crude handiwork of Nature is being adorned and improved upon, Shoulders, waists nd hips are wrought to Pari de- sign, and at the present moment. there is a wild outery against the fashionable heresy which dares to suggest that the human female is bifurcated and pos- sessed of nether limbs which extend nve the feet and ankles. The glori- ous recognition of the fact that man- hood consists mainly of tweed, and womanhood of silk and cotton, has come to us in all its fullness, We think of the crude beginnings of respectability in the days of bead necklace, flowing whisker and tawny leopard skin, and we rejoice to think that even the wild per- sons who disport themselves in the ocean suri wear a hundred per cent. more clothing than all the gods of Olympus could have mustered in their entire wardrobe, Hy what a wealth of textile wonder is the washerwoman of to-day better than the goddess of old time! —Syduey Bulletin, The Twig Was Already Bent There's a dear wee pink lil baby on this train. A few minutes ago an elder- ly man stopped to peek-a-boo at it A fine youngster,” he said to its de- I hope you will bring m up to he an upright, conscientious mure mother. man “Yes,” smiles the young mamma, “bat I’m afraid it will be a bit difficult.” “Pshaw!"” says he, “ Lent so is the tree inclined.’ “LT know it,” agreed ma “but this twig is bent on be girl, and we are inclined to let it go at that.” —Portland Oregonian, as the twig is 540 Speculation vs. Investment T buy a field of wheat, standing, is much more precarious than the purchase of wheat by the bushel, after it has been threshed and separated from the chaff and straw. Yet nearly every advertiser buys his space in this manner—pay- ing a fixed price for straw, chaff, and grain, and not knowing the proportion of each, Neither advertiser nor publisher (in the main) recognizes the vital necessity for measuring “‘cireulation good-will,”? which is that portion of circulation that presents a potential receptivity, in mind and purse, to the com- modity under consideration, The time is near when eve advertiser will insist on having every publisher demonstrate, rather than his ‘‘ circulation,’” his “circulation good -will,’” ‘as COLLIER’S does. COLLIER’S publishes a circu- lation analysis, by states, buy- ing centers, and occupations of readers—an analysis which will be demonstrated, upon request, to any advertiser, or agent, or prospective advertiser, “an analysis that shows you, absolutely, that part of COLLIER’S audience which can be interested in your prop- osition and that portion which cannol, which places the selling of space on a business basis. We. CBGrrenr Manager Advertising Department Collier’s THE NATIONAL WEEKLY 416 WEST 18TH ST., NEW YORK comicbook eo