Life, 1911-09-14 · page 4 of 46
Life — September 14, 1911 — page 4: what you’re looking at
What you’re looking at
This page is primarily **promotional content**, not political satire. The central illustration shows a cherub or cupid figure wearing a top hat, walking cheerfully. The text announces that *Life* magazine will begin publishing **colored cover illustrations**—a significant innovation for the publication. The editors boast that *Life* has been the leader in color printing quality and are now adding full-color interior drawings, with the first appearing in the October 5th issue. The "astonished" cherub appears designed to convey excitement about this new feature. The page also advertises an upcoming **Children's Number** special issue and promotes subscription rates ($5.00 domestic, $5.52 Canadian, $6.04 foreign). This is essentially a trade announcement celebrating *Life*'s modernization and inviting new subscriptions.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Astonished ? So were we when we first thought of the idea that we indicated last week. How did it come ? We said to ourselves: “Life is now issuing the best colored covers in the world —for some time LIFE has been the leader in this respect (if we weren't so modest we could tell you how we did it,) —and this being so, why not put some colored pic- tures inside the paper?” Not ordinary colored pictures, you understand, such as anybody can do, but colored pictures that will be on a par with the general excellence of this delightful little (we mean large) paper. We did it. Wait until you see that center page colored drawing in LIFE of October 5th. That's only the first one. We can’t wait ourselves for that number to come out, it’s so exciting. In the meantime, next week we are going to give you some splendid ad- vice. We are going to tell you not to subscribe to LIFE—and why. Send One Dollar for Three Months’ Trial Subscription Children’s Number Next week. A special number Enclosed find One Dollar (Canadian devoted to all sorts and conditions $1.13, Foreign $1.26). Send Lire for of children. Look for ‘ Breaking three months to Home Ties” on the colored cover. On all News-stands Every Tuesday Ten Cents Subscription $5.00 7 sei 4 Open only to new subscribers; no subscription Canadian $5.52 renewed at this rate. This offer is net. Foreign. ... . .$6.04 LIFE, 17 W. 31 Street, New York