Life, 1911-09-14 · page 3 of 46
Life — September 14, 1911 — page 3: what you’re looking at
What you’re looking at
This page is primarily a **Victor Talking Machine advertisement**, not satire. It features composer **Victor Herbert** endorsing the Victor brand phonograph. The announcement (dated June 1, 1911) states Herbert has agreed to record exclusively for Victor, making records "only for the Victor" due to the instrument's superior quality. The text emphasizes Herbert's prestige as "America's gifted composer" and claims Victor is "the only instrument that brings to you the music of his orchestra as his orchestra actually plays it." The ad lists Herbert's first Victor recordings, including classical and popular pieces. This represents early 20th-century celebrity endorsement marketing, leveraging a famous composer's reputation to establish the Victor brand's legitimacy and sound quality.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
lible siga arts, and imself an lakes vhen the knows on and ect or ia od car, icator on outward ar itself, ve away now hor 1 troubk -CTFE: Near-News from F oreign Parts The crisis in Persia is dealt with Ly a special correspondent.—St. Petersburg Russe. Who complains of the waning power of the press Heard Island has been officially an nexed to Great Britain —Durban (Na- tal) Star. When will litte islands learn they should be seen, but not heard Cuba is about to harvest the largest crop in the island's history— are probably looking for ward to good times in the sweet buy and buy. Apparently Monaco's new constitution is working without a single hitch.—Paris Journal. I's funny they should have missed the color-line problem. One might have expected trouble between the black and the red. There is some ground for the belief that the entire legislature of the state of San Luis will resign —Mexico Herald. They do some things better in Mex- ico than we do here! The Minister of Finance announces in new budget a supplementary incon tar on bachelors and widows, also one on matches.—Vienna Free Press. The gentleman evidently proposes to catch ‘em both going and coming According to statistics just issued, this ublic has in fast fifteen years consumed perfumes valued at $1,224,500. Montevideo Post. parently Uruguay by any other name is prepared to smell as sweet A Jemadar of the Zhob levy corps has deserted from the Saradarga post with twenty-two sowars; he is a Joge- ai Kakar.—Caleutta Mercu a surprise! Think of it! A Jemadar who is also a Jogezai Kakar! ‘AFTER DINNER MINT: uinty creams that melt in the mouth, leaving a refreshing mint flavor. Liberal box mailed for 10¢. Sold only in tin boxes, ever sold in bull We also Manufacture ‘U-ALde- NO: Mint Chewing Gam Send sc for package. MANUVACTURING CO. OF Amt: 461 North 17th St, Philadelphia, tt 99 Makes fat people thin OFF at the places where they want to be thin. An EXTERNAL TREATMENT—not @ medicine. Send for Booklet L, Tells of actual results. M.S, BORDEN CO., 69 WARREN ST. Victor -Herbert now makes records only for the Victor ‘ June 1, 1911 “Thave entered into an agreement with the Victor Talking Machine Company to make exclusively for them, under my personal direction, records of Victor Herbert's Orchestra; and have entered into this agreement because of the artistic merits of their goods and because of the great names represented in their record catalog.” You can take Victor Herbert’s word for it. America’s gifted composer is surely a competent (. authority on music. (27, He realizes the Victor is the only instrument that brings to you the music of his orchestra as his orchestra actually plays it. So he joins the ranks of the world’s greatest artists who make records only for the Victor, The first Victor Records by Victor Herbert’s Orchestra 60050 The R, vite Purple Label Records, 10-inch, WSeenta Neva 60051 Melody in F ... eeaes aes -Rubinstein Vv Purple L. R d T0016 Licbestrauim (A Dresmat Loves 70047 Air for G String....... 70018 March of the Toys (trom ” Victor Talking Machine Co., Camden, N. J., U.S.A. Berie ¢# Cramophose Co., Montreal, Canadian’ Distribuiurs The sandicich as an article of food ust had its hundred and fifticth birthday.—L' Independence Belge. We've met that same sandwich sev- cral times on this side of the ocean. Grassi is possessed of a marvel skill cf this sort, one of his feats h ing been the engrossing of seventeen thousand words on a post-card of usucl —Rome Tribuna, “MARRY ME, MISS FANTAT “NO, MR, CARRIER, IT TAKES MO! size Just the same, we're glad Grassi isn't : one of our correspondents THAN THE SALARY OF A MESSENGER Warwick James Price. Roy to surport Me! a3, comicbooks.com