Life, 1911-07-27 · page 4 of 40
Life — July 27, 1911 — page 4: what you’re looking at
What you’re looking at
This is a **cigarette advertisement** for "The Nicotine Number" of Life magazine, disguised as editorial content. The page promotes a product called "My Lady Nicotine" cigars, priced at ten cents. The numerous caricatured male faces surrounding the text—many wearing hats and smoking—represent various "types" of smokers, a common advertising technique of the era (appears to be early 1900s). The exaggerated features are characteristic of period illustration style. The advertisement claims the cigar "burns clear, is mild and pleasant" and emphasizes it's a "prime pictorial product" made from carefully selected leaves. The casual, humorous tone and satirical framing reflect Life magazine's identity as a humor publication that mixed editorial content with advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Send one dollar (Cana- ian $1.13; foreign $1.26) with your name and ad- dress, and get LIFE for three months. Ope only to new subscribers. Offer net. No subscriptions re~ newed at this rate. Smokers Ahoy! It is estimated that there are almost as many smokers in this country as there are readers of LIFE. However this may be, the next number of LIFE is the Nicotine Num- ber, and we invite your at- tention to its superlative con- tents. It has a bouquet all its own. The wrapper, in colors, is by Anderson. You'll know that it covers the Smoker's Number of LIFE the moment you sce it. It is entitled “My Lady Nicotine.” This Number will smoke right through to the end with- out going out. It burns clear, is mild and pleasant to the taste and stimulates your sen- timents and your diaphragm rather than your nerves. Every leaf is selected and grown on our own plantation. A prime pictorial product. And though it will take you only an hour to smoke up its contents, the price as usual is only ten cents. All news- dealers, next Tuesday. Order akead. On all News-stands every Tuesday Ten cents