Life — July 27, 1911 — page 4: what you’re looking at

What you’re looking at

# "Smokers Ahoy!" - Life Magazine Advertisement This is a **cigarette advertisement** for "The Nicotine Number" of Life magazine, disguised as editorial content. The page promotes a product called "My Lady Nicotine" cigars, priced at ten cents. The numerous caricatured male faces surrounding the text—many wearing hats and smoking—represent various "types" of smokers, a common advertising technique of the era (appears to be early 1900s). The exaggerated features are characteristic of period illustration style. The advertisement claims the cigar "burns clear, is mild and pleasant" and emphasizes it's a "prime pictorial product" made from carefully selected leaves. The casual, humorous tone and satirical framing reflect Life magazine's identity as a humor publication that mixed editorial content with advertising.