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Life, 1911-07-27 · page 5 of 40

Life — July 27, 1911 — page 5: what you’re looking at

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Life — July 27, 1911 — page 5: Life, 1911-07-27

What you’re looking at

This page is primarily **advertising**, not satire or political commentary. The dominant content is a full-page Peerless Motor Car advertisement (center-right), emphasizing engineering sophistication and reliability. The left sidebar contains smaller ads for Hayoline Motor Oil, the Chicago Automobile Club Journal, and related automotive services—reflecting early-1910s car culture. The small story excerpts ("Not So Crazy, After All" and "Another View of George") appear to be humorous anecdotes about automobile mishaps and domestic misunderstandings, typical of Life magazine's light satirical humor. They target contemporary anxieties about the still-novel automobile and marital dynamics, but contain no identifiable political figures or specific events. This represents Life's shift toward commercial advertising revenue rather than editorial satire.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

\ gear HAVOLINE Indian Refining Co., Di New York Not So Crazy, After All We see this heading in the St. Louis Republic: MANY INSANE VACCINATED PATIENTS OF SRE SATA RIUM ARE Health Department Physiclans, Accompanied by Guards Armed ¥ me Virus as lnmates Uproariously Mecelve them, Does this mean that people otherwise insane still have sense enough to resent the injection into their own blood of other people's diseases? Another View of George A man but lately married went out to post a letter, and as the lamps had not been lit in the suburban road in which he dwelt he could only dimly sce his way. A short distance up the road he met, as he thought, his wife, who had been out to tea; and as he went past he just whispered : “All right, my dear; I shall be with you in a minute.” Immediately after he had said these words he saw the woman turn a horri- fied look upon him and then hurry away; and the idea occurred to him that it was not his wife at all, and that in the darkness he had made a mistake. He decided to say nothing about the matter and quickly disappeared. When he returned home he found his Chicago Automobile Club Journal (Official Touring Medium of the West) SUBSCRIPTION $1.00 PER YEAR Maps and Route Details in every Issue Complete and accurate touring data regarding any route to any place from the Bureau of Tours ‘of the Chicago Automobile Club You can get a wealth of touring information unobtainable elsewhere by subscribing for the Chicago Automobile Club Journal SUBSCRIPTION $1.00 PER YEAR 321 Plymouth Court Chicago, III. PEERLESS) = TALL TMAT THE NAME MPLUES \ The mechanism of a motor-car should be as far removed from the mind of the occupant as is the locomotive from the mind of a passenger ina Pullman. His consciousness of it should be limited to confidence that he may absolutely rely upon it; and, should he choose to turn his thoughts to it, he should always find com- plete enjoyment in its quiet effectiveness. An engine-driven Electric Lighting System that supplants the gas tank and oil lamp, affording a brilliant, effective light for every lamp on the car, and an engine-driven Tire-Pump with which tires may be cleanly and quickly inflated, are parts of the standard equipment of the 1912 Peerless, They realize service from the motor that would otherwise be unavailable, and are instances of Peerless completeness. The Peerless Motor Car Company Cleveland Ohio Makers also of Peerless Commercial Cars wife awaiting him, and she at once greeted him with the words: “Oh, George, I have had such a frigh ful experience! [was just comi down the road when a man tried to stop me, and said: ‘All right, my dear; I shall be with you in a minute.’ I ran home, found you were out, and I've been so n h alarmed.” Geor; was just about to explain, when an idea came to him. “What sort of a man was it?” he asked ” replied the young wife, “I saw plainly, and a more villainous face I never beheld in my life. He was a perfect monster, with crime stamped on every feature.” George decided it was best to say nothing after all.—Boston Post. Aunt Mary (horrified): Good gra- cious, Harold, what would your mother say if she saw you smoking cigarettes? Haxonp (calmly): She'd have a fit. They're her cigarettes —Harper's Weekly, comicbooks.com