Life — July 27, 1911 — page 3: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

oy ball el ols HUDSON “33” See the Triangle on the Radiator The 1912 Torpedo—$1600 Complete Get this Car and be One Year Ahead of Others All dealers are now showing the 1912 models of the HUDSON “33” No other manufacturer has been able, as yet, to duplicate all the advanced ideas that are found on the HUDSON “33.” The original “33” upset the calculations of many manufacturers, Nothing quite so simple, so handsome, so quiet or of so much worth had been brought out. No doubt was expressed by anyone in the trade as to the value of the car or the correctness of its design, for Howard E. Coffin, its builder, is ad- mitted to be the most advanced creator of new, startling and successful ideas that the industry has produced. He had built four famously successful cars before he turned his attention to the HUDSON “33. ach of those cars has served as models for less clever makers. You will find the duplicates of his earlier designs under many different names. The HUDSON “3. however, was so radically different from anything that had ever been done that it was impossible to so quickly change other designs to conform to it. This season some manufacturers are using some of the ideas which Mr. Coffin introduced last year on the HUDSON “33.” The indications are that by 1913 a great many other cars will be close duplicates in all essentials of the HUDSON “33.” If you choose a HUDSON “‘33" you get a type of car that will be in gen- eral use next year. You will, in addition, get a much better value than was the original HUDSON “33"—that of 1911. The HUDSON ‘‘33”’ is furnished in four models, all on the same chass| carries five passengers; the Torpedo, four; the Roadster and the Mile-a-Minute Roadster, two each. last are equipped with fore-doors, genuine mohair top and wind s The 1912 car is a distinct advancement over that model. It is little different mechanically; but in the way of refinement, extra equipment and in other details which add to the life, appearance, power and comfort-giving qualities of an automobile, it is much better. The Car Which Last Spring 2,000 Failed to Get No car is talked about so much as the HUDSON “33.""_ Everybody who knows anything at all about automobiles knows the wonderful value and advanced ideas of the “33.” The entire year’s production of the factory was contracted for by the trade in less than a month. Orders from 687 individuals were placed the first day the car was offered for sale and at the close of the 1911 season we had more than 2,000 orders which we could not fill. That is the story of the HUDSON ““33.”" No dealer was able to take care of his trade. now that will take months to fill. See the HUDSON ““33.""_ People buy it because of its recognized value. What others do in this respect should be your guide. Go to your dealer’s and see the 1912 HUDSON “33.” convenient, write for literature. We have orders on hand If that is not +. The price of each model is $1600. The Touring Car All models except the Id. Equipment includes 4-inch tires, Demountable Rims, extra rim, tire irons, highest grade black enameled lamps, Bosch Magneto, Prest-O-Lite tank, tools, etc. HUDSON MOTOR CAR COMPANY 7024 Jefferson Avenue, Detroit This plan covering 6 acres—2 city ‘Hocks in length—was sastted capectolly for the manufacture of the HUDSON “33.” at comicbooks.com