Life, 1911-07-27 · page 36 of 40
Life — July 27, 1911 — page 36: what you’re looking at
What you’re looking at
This page is primarily **advertising and promotional material** rather than satirical cartoons. The top-left features an ad for Egyptian Deities cigarettes using pseudo-Egyptian imagery—common early 1900s marketing that exploited exotic aesthetics without specific political commentary. The main content is a promotional article for *The Pacific Monthly* magazine, countering Eastern stereotypes about the American West. In 1912, Easterners viewed the West as primitive ("cowboys, coyotes, blanket Indian"), so the piece argues the region was actually developed, prosperous, and opportunity-rich. It's essentially Western boosterism—promotional propaganda aimed at attracting settlers and investment. Small joke items scattered throughout (about Gov. Woodrow Wilson being dangerously principled, and a man's "weakness" being excessive strength) are typical Life humor—brief, topical observations rather than developed satire. The page otherwise contains book reviews and automobile supply advertising, reflecting the magazine's mixed editorial-commercial format of that era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Egyptian Deities The Umost in Cigareties “Utmost means; thar nature and man have gone no further we Cork Tips or Plain ThePacific Monthy ‘Kddress D: DR: CIVENS. Ss The Unk Coulevain. to Cherish, vert Hall. (Little, Brown & Co., Bos- ton, Mass. $1.00.) Master Christopher, by Mrs. Henry De La Pasture. (E. P. Dutton & Co. $1.35.) Rolf in the Woods, by Ernest Thomp- (Doubleday, Page & Co. son Seton $1.50.) Other Laws, by John Parkinson (John [ane Company. $1.25.) Captain Black, by Max Pemberton. (Geo. H. Doran & Co, $1.2 ) The Story of Quamin, by May Har- vey Drummond. (G, P. Putnam Sons. $1.25.) Ruskin, A Study in Personality, by Arthur Christopher Benson. (G._P. Putnam Sons, $1.50.) 1912 Copyright Edition AUTOLOG Is Free ‘To Motot Car Owners and Users: This 1912 (Copyrighted Edition is the most valaable book we have ever published. Jastof the press, and oae copy oaly Is ‘yours for the asking, If you give the name of your Motor. ‘The book not oaly tells you bow to remedy all what price you should pay for any and all supplies, besides explaining the latest devices of merit, not sbowa ia any otter ‘poblication, Send postal card to4ay 1 Kansas City Autemobile Supply Co. “1511 Grand Avenue Kansas City, Mo. Reason to Be Apprehensive What makes most of our statesmen regard Gov. Woodrow Wilson as a dan- gerous man is that the radical professor apparently really means it when he ad- vocates placing the country’s interests above the party’s.—Ohio State Journal. A Hand-Crushing Idiot “Gripwell is altogether too fond of showing his strength.” “Yes; that’s his weakness —Boston Transcript DESIGN YOK A BACHELOR GIRL's coMD rpPHe impression prevails in many sections of the United States, particularly in the Atlantic Coast States, that the West is still more or less uncivilized, and a mention of Oregon, Idaho or Montana suggests to the Easterner the land of cowboys, coyotes, the blanket Indian and vast and unsettled tracts of sage- brush waste. Few Easterners know the West—the West of to-day—as it really is—a land of progress, development and plenty; a land of boundless resources and of limitless opportunity. The traveler fortunate enough to visit the West finds each day, each hour, full of surprises. Instead of an illimitable stretch of sagebrush desert, he sees fruit-laden orchards, heavy-headed grain, green meadows and vast fields of alfalfa. He finds a contented and prosperous people, comfortable homes, modern and wide-awake cities, splendid schools and excellent churches. In addition to wealth producing orchards and farms he finds the best of God's out-of-door country—clear skies, pure air, snow-clad mountain peaks, waterfalls, the odorous pine woods—all that goes to make life worth while. Do you want to know more about what we of the West call ‘God's Coun- try”? Do'you want to learn how you can live in comfort on a ten-acre orange orchard in Southern California, or a twenty-acre apple orchard at Hood River in Oregon? Do you want to know about dairying, bee keeping, fruit raising, bus ness opportunities or irrigation farming, and the Government reclamation proj ect: If you do want to learn more about the West, read “The Pacific Monthly. It is a magazine with a mission—it is the voice of the West of to-day and the in- terpreter of the West of to-morrow—clearly, vividly and truthfully it depicts the West. ‘The Pacific Monthly” is a beautifully illustrated magazine, containing clean, wholesome stories and forceful articles. The price is $1.50 per yt have you get acquainted with ‘The Pacific Monthly” we are making a trial offer. Fill out the coupon below. The Pacific Monthly, Portland, Oregon. Enclosed find soc. for which you may send “The Pacific Monthly” for 6 months. Name Address. Ross vision cated, abstine od “with with f enjoyn —as champ all, fe “MM who e we pc scion: are s intell comicbook& A