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Life, 1911-07-27 · page 35 of 40

Life — July 27, 1911 — page 35: what you’re looking at

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Life — July 27, 1911 — page 35: Life, 1911-07-27

What you’re looking at

This page from *Life* magazine (circa 1911, based on references to "1911 Packard") is primarily **advertising**, not satirical content. The top half contains a serialized fiction excerpt about a character named Henry who discovers his "veal cutlet" is actually processed meat from a factory—a mild social commentary on industrial food production and fraud, presented as humorous fiction rather than editorial satire. The page features three substantial advertisements: Kelly-Springfield automobile tires (prominently featuring a woman in a tire), Construction Bond stationery, and business stationery services. These ads reflect early 1900s consumer culture priorities: automobiles, professional correspondence, and business efficiency. No political cartoons or caricatures appear on this page. The content reflects *Life*'s evolution from satirical magazine toward a publication increasingly dependent on advertising revenue.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

marble. The electroliers were finished in an effect that gave the appearance of old bronze covered with vertigris. Henry stood at one of the counters and ordered a veal cutlet fender enough?" asked the waiter. Fine,” said Henry e e He was cutting it in when he came ‘. to a piece of thread in the center of the , meat. He then perceived that he was cating chopped meat which had been ressed together in the form of a veal Ms : ‘ A bil Ti cee eae ie cule ands we 8 Ups utomobile lires piece of old-fashioned New England pie. ‘This New England masterpiece had been fabricated at a pic factory on Houston street. Its composition was a mystery which we dare not try to solve. Henry returned to the office and gossiped with the bookkeeper and the stenographer. The bookkeeper wore patent leather shoes, and after years of experiment and practice, he had learned to speak with the broad A. The stenog rapher wore black velvet shoes; a set of imitation Russian sables was draped over the hatrack. At the switchboard the operator was talking to one of her friends who lived in Brooklyn. The two assistant book- keepers were discussing Matty’s salary for 1911 A step was heard in the hall. The next moment every one was hard at work and the next moment but one the boss returned from lunch. He left early Henry Wickwire followed his example. He dressed for dinner with unusual care and called on a girl in the West 308. “T've heard of a new French table enero enero, [ Free to Every Buyer of Business Stationery If your business requires the writing of many important | letters—letters that must Jook their importance—and | if you care what you pay for “looks,” you need our {ree portfolio of handsome specimen letterheads on Con- struction Bond, Let us send it together with our booklet telling why Construction Bond makes Impressive Stationery ata Usable Price, One of the reasons is that | Construction Bond is sold | direct to responsisleprit- CONSTRUCTION ers and lithographers, in quantities of 500 pounds or moreat a time, while other fine bond papers are sold through local jobbers, a reant or moreat atime toany printer who will buy them. ‘The saving in ex- Pensecomes off the price you pay for business stationery if you secure Construction Bond. Make a note now to write us, on your business stationery, please, and we'll send you the specimen letterheads and booklet together with the names of those printers and lithographers BOND in your locality whocan make you Impressive Stationery at a Usable Price on Construction Bond. Make a note now to write us. Made in White and Six Colors =. WROE & CO,, 1011 So. Michigan Boulevard, Chicago with Envelopes to Match Recetas ean the Price 163 For sixteen years the name “Kelly- Springfield” has been a guarantee of carriage tire excellence. The tire made the name dependable. We have given this name to our automobile tires, not because our carnage tires made the name depend- able, but because our automobile tire has a degree of durability which no other name except “Kelly-Spring- field” fully expresses. I have ordered Kelly-Springfield Tires put on my new 1911 Packard all around, as these tires ha practically doubled the service of any tires that I have ever used and I have tried about all of them. W.P. BROWN, Brown & Rittenhouse, Produce Commission Merchants, New York City. Specify Kelly Springfield Tires on your automobile. They cost no more than any first-class tire and are better + Consolidated Rubber Tire Co. 20 y Street, New York amhotes" laid Heaney Wielolte. “on ae: . Branch Offices in New York, Chicago, Philadelphia, nag Be ie ings als ie Boston, St. Louis, Detroit, Cincinnati, San Francisco, fully Bohemian place. Shall we try it, Los Angeles, Cleveland, Atlanta and Akron, Ohio Doris?” a 5 5 5 “ Awfully jolly,” said Doris. Doris’ godmothers and godfathers had given her the name of Henrietta, but she had preferred the name of Doris She also affected to like caviare and c h of these phrases, “ Awfully Sil vous plait,” and“ Merci Monsieur.” Wherefore Henry Wick- wire thought he loved her They went to the Bohemian place and drank French wine that came partly from a California vineyard and partly from Croton watershed. ‘They also con sumed a quantity of lukewarm maca roni covered with brick sauce and spiced with glue. They gazed at the other Bohemians, and in due course of time Henry Wickwire took Doris home. Later he went home himself He laid himself down to sleep on an in ation brass bed and an imitation hair mattress. A pair of imitation woolen blankets kept him warm. “I never saw a neater figure than Doris,” he reflected, “nor such beauti- ful hair.” And as for Doris, over in the West 308, she had put her hair on the bureau and hung her figure on a coat hanger. —New York Sun, comicbooks.com