Life, 1911-07-27 · page 37 of 40
Life — July 27, 1911 — page 37: what you’re looking at
What you’re looking at
This page contains **primarily advertising** rather than editorial satire. The dominant feature is a **Schlitz Beer advertisement** occupying roughly half the page, featuring an illustrated woman holding a beer bottle and detailed marketing copy about the brown bottle's protective qualities, ingredient sourcing, and filtration process. The left side contains brief editorial pieces, including one titled "Does Blood Tell?" discussing heredity and social class—a period concern about whether ancestry determines character. There's also a small VOGUE magazine advertisement. **No political cartoon appears on this page.** The satirical elements are minimal; the "Motive" section quotes temperance advocate Ross Slack humorously, and includes a joke about a Chinaman's drinking habits (reflecting casual ethnic stereotyping common to the era). This appears to be a typical **1910s-1920s Life magazine page**, mixing light social commentary with commercial advertising—the beer ad being notable given Prohibition's historical context or anticipation.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Motive Ross Slack, scribe of the national di- yision of the Sons of Temperance, advo- cated, rence. can perhaps sympathize,” h “with the real connoisseur of wi with him who sips slowly, with proper enjoyment of the bouquet and the flavor yy all glass of vintage Bordeaux, champagne or Bourgogn But, after all, few men drink like that “Most men drink like the C! who explained, as he bought a quart of fery, execrable, cheap whisky “"T no drinkee for drinkce; I drinkee for drunkee. » York World. naman Does Blood Tell? y blood will tell; but wha no one can prophcey untii it h It will tell so many different hat the only way to get a uni is to pick out the success ful answers and ignore all the others, just as we do in the fulfillment of proph- ecics, and in dreams that come true, and “hunches” that prove sound. We can always tell a man of good family— hbred ; but gree to ignore the five other scions of most illustrious pedigree who are scrubs in appearance and duffers in intellect happens to look thoro 1 | HE STYLES presented by VoGuE have an individuality, a distinction and a charm that is all their own. To follow these styles is an economy — since VOGUE will ensure you against costly mis- takes in design, materials and trimmings, “I do not forget,” writes one reader “that it must be clever, practical people who edit such a helpful magazine.” Another says: “1 think VOGUE is by far the smartest, and yet the most prac- tical magazine of its kind.” Published twice a month Subscription $4 a year Single copies 25 cents VOGUE. 443 Fourth Ave. New York Seen Brown Bottle Light starts decay even in pure beer. Dark glass gives pro- tection against light. The brown bottle protects Schlitz purity from the brewery to your glass. Our barley is selected by one of the partners in our business. We go to Bohemia for hops. The water is brought from rock 1,400 feet under ground. Not only is Schlitz beer filtered through white wood | pulp, but even the air in which it is cooled is filtered. | It is aged for months in glass enameled tanks. /It cannot cause biliousness. It will not ferment in your stomach. If you knew what we know about beer, you would say, “Schlitz—Schlitz in Brown Lottles.” Order a case from your dealer today. Sce that crown or cork is branded “Schlitz.” The Beer ‘That Made Milwaukee Famous To paraphrase the old college saying, you can usually tell a well-born man ant tell him much; but you nor can ou much worth listening to, What the mass of and worships above ¢ leader; and if the: one of true kingly qualities they will in- vent one and endue him wit c gifts ot of their own Naturally the easiest lay 165 with these sclf-spun robes of royalty and Lingliness was the m or the nephew an who bore his 2 perhaps his voice anner ; and aristocraci tished families by their supporters out of their own most need and longi Aristocracies and royalties are liter- dreams are made of.” ds Hutchinson, in Saturday Evening Post. ally stuff comicbooks.com