Life — July 27, 1911 — page 2: what you’re looking at

What you’re looking at

# Analysis This page is primarily **advertising, not satire or political commentary**. It's a full-page advertisement for Wrigley's Spearmint Pepsin Gum, published in *Life* magazine. The ad features fresh mint leaves at top and a product box image, promoting the gum's benefits: "refreshing—breath purifying—appetite aiding—teeth improving." The copy emphasizes it should be "passed around after every meal" and describes it as a "natural, inexpensive confection" that is "wonderfully beneficial." The taglines "Look for the Spear!" and "The Flavor Lasts!" are marketing slogans. This represents early 20th-century consumer advertising conventions—making health and social claims about chewing gum that would be considered exaggerated by modern standards.