Life, 1911-07-06 · page 33 of 44
Life — July 6, 1911 — page 33: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. It features: **Left side:** A short romantic comic sketch about a young suffragette marrying against her mother-in-law's wishes. The joke plays on the emerging "New Woman"—a woman advocating for women's rights (suffrage) who cannot perform traditional domestic roles (cooking, nursing, housekeeping). The humor stems from the era's anxiety about women's changing social roles. **Main content:** Large Goodyear tire advertisement for "No-Rim-Cut Tires," emphasizing their superior design with technical diagrams comparing them to older "clincher" tires. **Bottom:** Product ads for Philip Morris cigarettes and Evans' Ale. The suffragette sketch reflects early 1900s concerns about feminism and women's independence, presenting this as comedic rather than endorsing the woman's position.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
jell eal FIG AND WHISTLE suit your cultured taste. Five leaders —Cambridge, Morrisette (gold tip), Blues, Ambassa, dors, Banquet — 25 to $1.00. "The Little Brown Box Philip Morris Cigarettes It Looked Favorable HE young suffragette who had sisted on marrying the young man with whom she had fallen in love, ap- proached the young man’s mother in fear and trembling. “Can you support my son,” asked that lady sternly, “in the style to which he has been accustomed ?” “T cannot, madam, He will have to all the cash.” Are you able, supply “Um. advance debt?” “Tam, That is my special “Do you know how to nurse him if he should fall ill?” “Haven't the remotest idea. My childhood has been spent in caucuses.” “Hat Will, you guarante: him good by every morning “ICL happen to remember it—but I can't guarantee anything. Every Sportsman is a Lover Sot good things—that's why the first requisite ‘Shappy outing ts a supply of Evans’ Ale Just the thing for Camping, Tramp- » Plenicking, Sailing, Fishing, Golf- Ing, Motoring, or Yachting. OUTDOOR PLEASURE AND EVANS* ALE GO TOGETHER Alt Deaters of Write to PILEVANS A SONS, = 1 in spite of your views, to keep him badly in tending to kiss No-Rim-Cut Tires 10% Oversize 650,000 Sold to Date---2,200 Made Daily A patented tire—a Goodyear creation—has lately become the leading tire of America. It has changed the whole tire situation. In two years the demand has multiplied six times over. It is growing now faster than we can meet it, though our mammoth plant runs 24 hours per day. This year’s sales will reach $12,000,000. Motor car owners, with amazing unanimity, are adopting No-Rim-Cut tires. And the average result is to cut tire bills in two. Goodyear No-Rim-Cut Tire The pictures on this page show the new and the old type—the No-Rim-Cut and the clincher—both fitted on the same standard rim. The removable rim flanges are simply reversed in changing from one to the other. With No-Rim-Cut tires, flanges are set to curve outward. Thus a rounded edge supports the tire when deflated. These tires have run flat for 20 miles without the least sign of rim-cutting. With the old-style tire, these removable rim re set to curve inward—to grasp hold of ks in the tire base. 1 's how the tire is These thin-edged flanges digging into the n wreck a punc- tured tire in a moment. these removable rim No-Rim-Cut tires have no hooks on the base. We vul- canize into the tire base flat tapes made of 126 braided piano wires. These make the tire base unstretchable. Until the flange is removed, nothing can force it off. No hooks needed—no tire bolts. No-Rim-Cut Tires With or Without Non-Skid Treads This braided wire, flat tape feature is controlled by our patents, And it forms the only way known tomakea practical tire without hooks. . Others have tried twisted wires—others a single wire. For this type of tire is the aim of all makers. But this flat tape of piano wires, which can’t break or loosen, makes the only safe tire of this cla: Ordinary Clincher Tire The outward curve of the rim flanges gives an flare to the No-Rim-Cut tire. This enables us it 10 per cent. oversize without any misfit on the rim. And we do it—without any extra cha urge. This means 10 per cent. more air—to per cent. greater carrying capacity. And that, with the aver- age car, adds 25 per cent. to the tire mileage. This oversize takes care of the extras—the top, glass front,ctc. It avoids the blow-outs due to over- loading. Nine tires in ten, if just rated size, are loaded beyond the elastic limit. And this overload- ing, on the average, adds 25 per cent. to tire bills. These patented tires now cost the same as standard clincher tires. Their two features together—No-Rim-Cut and _ oversize—under average conditions, will cut tire bills in two. Tires that can’t rim- cut cost the same as tires that do. Oversize tires cost the same as skimpy tires. That is why motorists, by the tens of thousands, are adopting the ‘Coodyear No-Rim-Cut tire. Our Tire Book—based on 12 years of tire-making— is filled with facts you should know. Ask us to mail it to you. THE GOODYEAR TIRE & RUBBER COMPANY, WAYNE STREET, AKRON, OHIO Branches and Agencies in 103 of the Principal Cit ‘Canadian Factory: Bowmanville “What time do you expect to come in at night?” “Oh, anywhere from twelve to three in the morning.” “Do you rehearse your speeches at Yes, as a rule.” The mother’s face rel “We must be cautious hese mat- ters,” she said sweetly, “But, on the I think you will do.” His Part He: So young March and his father siness? whole, are carrying on the t Sux: Yes. The old man runs the busi- ness while young March does the carry ¢ on.—New York Globe. 3 We Make All Sorts of Rubber Tires Main Canadian Office: Toronto, Ontario 333) Hippo: + GUESS ARKEL. comicbooks.com