Life, 1911-06-15 · page 4 of 44
Life — June 15, 1911 — page 4: what you’re looking at
What you’re looking at
This is primarily a **subscription advertisement** for Life magazine, humorously apologizing for omitting regular content due to covering a coronation event. The caricatured figure appears to be **Uncle Sam** or a similar American personification, depicted as an exaggerated, thin character in formal attire and top hat, gesturing with a cane. The crude, satirical drawing style emphasizes his skeletal appearance. The joke: Life magazine reduced its normal content to focus on royal coronation coverage, so editors humorously "apologize" by personifying the magazine itself as desperately promoting a subscription ($5.00 domestic, $5.52 Canadian) to compensate readers for missed regular features. The satire gently mocks the magazine's editorial decision while simultaneously pushing subscriptions—using self-deprecating humor as a sales tactic.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
‘ . > catia The Coronation Long Live the King i 1 YY) Number of LIFE Is coming Next Week. Owing to the excitement of having a Coronation on our hands, everything else has been omitted from this page— Coming special numbers: Life’s Time Table, Obey That Impulse, Our Superb and Scin- tillating Summer Program, Lead the Dollar Life, No In- formation, Ask Your News- dealer,—in fact, every- thing else of supreme importance to every- —~. body. Will you forgive us ? By the way, did you subscribe for LIFE before leaving for the Coronation ? If not, cable us the $6.04 at once and we will put you on the list. LIFE’S Correspondent is now in London, but he’s too busy with the King to take subscriptions. We do this here. Write us a friendly letter, telling us how much you dislike the paper, and enclose your check for a year’s subscrip- SS tion. - ZE “— LIFE, Siedatoadene On All News-Stands 17 West 31st Street Canadien $5.55, Every Tuesday New York Foreign $6.04 Ten Cents comicbooks.com