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Life, 1911-06-15 · page 3 of 44

Life — June 15, 1911 — page 3: what you’re looking at

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Life — June 15, 1911 — page 3: Life, 1911-06-15

What you’re looking at

This page is primarily **advertising**, not political satire. The dominant content features a Matheson "Silent Six" automobile advertisement showcasing the car's reliability and performance records. The left side contains a brief humorous comic titled "A Door Jam" depicting someone's nose caught in a door, with the caption "Well, that's the first time that I knew my nose was longer than my arms"—a simple physical comedy joke unrelated to politics or social commentary. Below that is a Boston Garter advertisement for men's hosiery, featuring three sock types for different seasons. The "Petroleum and the Farmer" text block discusses how farmers use Standard Oil products, functioning as product placement rather than satire. This page reflects early 20th-century *Life* magazine's mixed editorial and commercial content model.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

A DOOR JAM “WELL, THAT'S THE FIRST TIME THAT I KNEW MY NOSE WAS LONGER THAN MY anas.” Petroleum and the Farmer “What is petroleum to me?” asks an Towa farmer, With this question still troubling his mind he proceeds to oil his automobile with a “ Standard Oil” lubricant and to fill the tank with “Standard Oil” gasoline. He walks to the barn and tells the hired man to rub “ Standard Oil” hoof cil on the bay pony, to soften the new horse collar with “Standard Oil” har- ness oil, and to put “ Standard Oil” axle grease on the wagon. Then he returns to the house, where he finds his wife cleaning a “Standard Oil” benzine and ‘ Oil” parowax. After washing his hands with “Standard Oil” naphtha soap and Garter Viti is made to suit all tastes, both as to type and style. hts materials are highest grade. The webbings are of the best quality, and will retain their strength and elasticity, giving maximum service. Metal parts are Series “B” Now Ready for Delivery Built for Those Who Use the Best This Silent Car Won the World’s 24-hour Record (1178 miles) for cars costing under $4500, at Brighton Beach, Aug. 19- 20, 1910, and 12 first prizes in 12 consecutive contests the same year. The superior qualities which have made possible these unparalleled achievements promise to make the ‘Silent Six’? the most popular of all high-grade six-cylinder cars. It is a car of accomplishments. You know what to expect of it because of what it has accomplished repeatedly in every sort of public contest and in the private service of hundreds of discriminating owners everywhere. It is the result of many years of successful experience in the development and exclusive manufacture of high-grade automobiles by this company. Prices with open bodies $3500 to $4000; with closed bodies $4700. MATHESON “BIG FOUR": The current Matheson “Big Four," like its predecessors, is built toendure For continuous performance under the severest conditions, it has never been excelled. ‘Write for Catalogue and " The Secret of Silence Applications of established dealers considered for open territory. Matheson WILKES-BARRE, Automobile Co. PENNSYLVANIA NEW YORK CITY BRANCH, 1886-1888 BROADWAY DISTRIBUTORS Chicago, Bird-Sykes Co., 2210 Michigan Ave. Faye Co., 823 Boy! San Francisco, Matheson Sales Co., Van Ness Ave. and Jackson St. n St. johnson Motor Car Co., 326N. Broad St. Buffalo, Matheson Sales Co., 726 Main St. of brass, rust proof, and heavily nickeled. & coro a THESE THREE TYPES Sover any man’s needs for all seasons of occasions. The"Cord” is the original staple “Boston Garter” ; raw’ for summer wear (no metal next the Pad,” a recent type excelling in comfort and growing in favor, The trade marks “Velvet Grip” and zy, Boston Garter ” stamped on the loops. le ererwnch. Tate tT aS ai Porm a CroRGE FROST Co. = + BOSTON. U.S.A. rubbing a little “ Standard Oil” vaseline upon his sore thumb he lights a “ Stand- ard Oil” Rayo lamp, filled with “ Stand- ard Oil” kerosene, and goes to the cel- lar for a pot of jam, which is sealed with “Standard Oil” paraffin His wife boils some water on a “Standard Oil” cook stove and opens a box of biscuits that have been kept fresh in “Standard Oil” waxed paper. After lunch they ride to town over a road that is dressed with “ Standard Oil” road oil to order a five-gallon can of “Standard Oil” form oil for the con- na crete milkhouse that he is planning to start next week. “That is what I'd like to know,” he says, as he makes a note with a “ Stand- ard Oil" carbon pencil. “ What is pe- troleum or Standard Oil to me?” —Wall Street Journal. “Teut me about Spain, romantic Spain.” “Well,” said the motorist, “there are a few bad places as you come down the mountains, but in the main the roads are pretty good.” —Washington Herald, comicbooks.com