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Life, 1911-06-15 · page 39 of 44

Life — June 15, 1911 — page 39: what you’re looking at

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Life — June 15, 1911 — page 39: Life, 1911-06-15

What you’re looking at

This page is primarily **advertising-driven**, featuring products typical of the 1920s era. The satirical content is minimal. The small jokes ("Taking No Chances," "Gil's favorite cereal") are light anecdotes with dated humor—a druggist enters heaven and lists things he's glad won't exist there (city directories, remedies, soda fountains, stamps, telephones), reflecting early-20th-century commercial annoyances. The dominant feature is a **Keystone Grease advertisement** disguised as editorial content. It presents a fictional narrative: an unnamed automobile manufacturer conducted a 10,000-mile non-stop motor test, succeeding through Keystone lubricant. This is native advertising—marketing material formatted to resemble journalism. The "Club Cocktails" ad (Heublein & Bro.) and various classified ads (Focoscope eyepiece, summer homes) round out the page. There's no political satire here; this reflects Life's business model of mixing light humor with paid promotional content typical of 1920s magazines.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Save Your Eyesight Here's an instrument for viewing IG moving pictures. NOT A TOY. Prevents S72 strain and renders picture and theatrical shows far more enjoy-| able. Ask your physician what harm pictures do your eyesight. Eliminate danger by sending 10 today for FOCOSCOPE. Agents Wanted! COMMERCIAL M'F'°G. CO, 315 Maritime Bidg., Seattie, Wash. for JUST OUT--SUMMER HOMES 190 Pagelittustrated Book. With fullinformation in regard to e Champlain ‘with hotel, farm and village home accommodations. Prices $7 per week and up. Send 6estampsfor mailing, Address, Sum- mer Homes, No. 9,385 Broadway, New Yor! Taking No Chances The druggist approached the Celestial gate. St. Peter opened the portal for him and bade him enter and join the * admonished the com- pounder of pills. “ Before I go in there I want to ask a few questions. Have you any city directories in Paradise?” “No,” replied St. Peter. “Any remedies for grow bald heads and door knob: “ None.” “ Any soda fountain “We don't know what they ar “Do you sell stamps?” “We don’t use them here.” “And last, but not least, have you any telephones?” “We have not.” “Then I'll go in, for I gucss this is Heaven all right, all right.” Louisville Post. Biri: What is Gil's favorite cereal? Jini: Wild oats, I guess. —Yonkers Statesman. Club Cocktails Simaly strate througheracked ice, and serve. original bottled cocktail. Accept no substitute. Mertini (gin Bose) and Manhatten (whiskey base) are the most pepular. Atal fred dealers, GF. HEUBLEIN & BRO. Sele Props, Hartford New York London Miles without Stopping A big automobile manufacturer wanted to show just how good his motor To do this, he determined to give it the severest test any motor had ever had—10,000 miles without stopping. (Name on request.) That test, to be successful, demanded perfect lubrication. He could not afford to take any chances—this was not a time to experiment with untried, unproved oils and greases. Guess what lubricant that big automobile builder chose? Yes, he chose Keystone Grease and Key- stone Motor Oil—and his motor completed the 10,000 miles in good shape—without a single op. He chose Keystone Grease, because it had proved to have a lower friction test than any other lubricant on the market. Keystone Grease always lubricates perfectly —never becomes gummy—and keeps its oriq- inal consistency under all speeds, pressures and temperatures, Keystone Motor Oil Keystone Motor Oil is a cylinder oil of the ASE same high standard as Keystone Grease. It is the only lubricant that will not deposit carbon under any cylinder heat, and that will not decompose or lose its necessary viscosity under any working condition. Our Guarantee One pound of Keystone Grease is equal to three or four pounds of any other grease or lubricating compound—or four to six gallons of any bearing oi Keystone Grease and Keystone Motor Oil can be bought from all dealers and garages— or direct from any of our branch offices. Send for interesting lubricating literature—a liberal education on the subject, KEYSTONE LUBRICATING COMPANY, - Philadelphia, Pa. Branch Offices and Warehouses: 777 Broadway. Roston—284 to 290, Franklin 8t. Philadelphia Store Auto Dept.—1327 Race St, Solumbus, 3 Michigan Ave. ©., 542 Vermont Place. Minneapolis—902 Lumber Exchange Bldg. Chicago—2: Co New Oricans—610-12 Chartres St Denver—First National Bank Bldg. Joplin—2131 Sergeant Ave. Los Angeles—1607 8. Flower St. San Francisco—268 Market St. Knoxville, Tenn.—707 W. Fith Ave. Creating an Impression “And your husband gave $50,000 for that old book?” “Yes,” replied Mrs. Cumrox. “To show how much you care for lit- erature, I suppose?” “No. To show how little we care for $50,000.”—Washington Stur. Dr. Herotn, president of the New Jersey Board of Health, tells of a young friend who recently graduated as a phy- sician, One of the young doctor's first clients was a fat girl. Her fatness weighed upon her and she wanted to get rid of some of it. The young doctor drew up a careful diet; she was to eat dry toast, plain boiled beef, etc., and to return in a month to report reduction. At the end of the month she could hardfy get through the doctor's doorway. He was aghast. “Did you eat what I told you?” he asked. “ Religiously.” His brow wrinkled itself. Suddenly he had an inspiration. “ Anything else he asked. “Only my ordinary meals. —Argonaut. comicbooks.com