Life, 1911-06-15 · page 38 of 44
Life — June 15, 1911 — page 38: what you’re looking at
What you’re looking at
This page is primarily **advertising** for early electric automobiles (circa 1910s), with humorous filler content typical of the era. The main advertisement promotes the **Borland Electric Brougham**, emphasizing its low-slung chassis (12 inches from ground), luxury features, and affordable $2,200 price point. Electric cars were fashionable at this time before gasoline engines dominated. The page includes period humor pieces ("Oubid," "Adjourned") playing on common situations—clergy bribing children, cars breaking down on rough roads. These reflect contemporary concerns: automobile reliability was still questionable, and even assembled vehicles would literally fall apart. Secondary ads promote **Gray & Davis lighting dynamos** for cars and lubricating oil, addressing practical needs of early motorists. The satirical content is mild by modern standards—gentle jokes about human nature rather than political commentary. The overall page reflects a time when **electric vehicles were considered modern luxury items** before becoming obsolete.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ze Porland Electric Brougham That Fashionable Low-Hung Body SOME day all high grade electric cars will be built close to the ground—with the added style, sym- metry and safety this construction gives. It’s the type of future electrics. The Borland Electric Brougham offers this desirable feature now. The Borland wide inviting step is just twelve inches from the ground. And it’s the roomiest four-passenger electric made. The Borland offers all the mileage you possibly could ask, the limit of luxury in upholstery and equipment. And its remarkable price—$2200—is possible simply because we have not set a premium on its quality features. Write for descriptive literature. THE IDEAL ELECTRIC VEHICLE COMPANY 313 East Huron Street, Chicago anvuvueveavoacoassonccncaeacanegnaascananaat FOR AUTOMOBILES Lubricates : Burns Cleanly. Write for Booklet, The Common Sense ff ‘of Automobile Lubrication’ Bay ‘Main Ofes, 129 William Street, New York City. “My lad,” asked a clergyman of 2 small boy, “who is that gentleman you attend church with?” “Grandpa,” was the reply. Well,” said the clergyman, “if you will only keep him awake during my ser- mon I'll give you a penny each week.” The boy fell in with the arrangement, and for the next two weeks the old gen- tleman listened attentively to the ser- mon. The third week, however, found him soundly asleep. The clergyman called the boy to him and said: “Tam surprised at you. Your grandpa was asleep again to-day. Didn't I prom- ise you a penny a weck to keep him replied the boy, “but grandpa now gives me twopence not to disturb him."—Spare Moments. What's in a Name? “Art and business have nothing in common,” said the idealist. “Oh, I don’t know about that,” re- plied Mr. Cumrox. “The value of a painting, like the value of a check, de- pends a great deal on whose name is at the bottom of ii Washington Star. Wuy not rename it Guggenalaska or ~ Alaskaheim ?—World. A young Apollo, golden-haired, Stands dreaming on the verge of strife, Magnificently unprepared For the long littleness of life —St. Louis Mirror. Adjourned “Hello, Bilkins, how is that assem- Bled car you got last season doing?” said Barry. “It isn't doing,” sighed Bilkins. “It struck a thank-you-marm up in Maine the other day and the Assembly ad- journed sine die. I tried to get it to- gether “again, but after a three hours’ search I found I couldn’t get a quorum Present, and quit."—Harper’s Weekly. "GRAY & DAVIS Lighting Dynamo System Acomplete electric plant, driven by your motor, weighs but to'g ibs. Lightslamps, charges batteries, lights 10 ¢-p. inspection lamp and operates power horn; “The tot PEERLESS carries this Dynamo as standard equipment, Not an experiment, not a makeshift. You get the Dynamo, special armored wiring, junction box, battery, electric cut-out and switch. Constant speed, will light your laiaos WITHOUT battery connection, Get G 3 Dynamo for your car. Write today for Catalog GRAY & DAVIS, ‘is'Lanps Boston, Mass. NOTE COMPACT CONSTRUCTION OF DYNAMO AND COMPARATIVE SIZE comicbooks.com