Life, 1911-06-15 · page 40 of 44
Life — June 15, 1911 — page 40: what you’re looking at
What you’re looking at
This is primarily an **advertising page** from Life magazine, not a satirical cartoon. It contains four luxury product advertisements targeting wealthy early 20th-century consumers: 1. **Thomas Cort Shoes** — hand-sewn footwear for fashionable dressers, priced $8-$15 2. **Martell's Brandy** — emphasizing quality control and aging processes 3. **Brooks Brothers Clothing** — gentlemen's furnishings including riding suits and liveries for servants 4. **Life's Prints** — decorative home prints, including one titled "His Gift" (Lead Diamonds, return Hearts) by C. Clyde Squires The page reflects Gilded Age consumer culture: ads showcase custom-made luxury goods, imported French brandy, and items suggesting wealth (stable liveries, yachting shoes, summer driving coats). The content assumes an affluent readership interested in status signaling through refined consumption and European imports. There is no political satire present—this is straightforward period advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
a < Qa es — aie The name “Thomas Cort”’ on footwear dis- tinguishes the World’s finest examples of shoemaking. twenty years, Thomas Cort Hand-Sewed —for men and women—have been known among fashionable dressers as possessing an ele- gance of style, and a perfection of fit found only in the finest custom-made shoes. THOMAS CORT are made only of the choicest parts of selected hides, tanned by the long-time process. They are strictly Hand-Sewed over custom lasts—and every detail from cutting to finish is done by workmen of lifelong experience. Tennis and Yachting Shoes, made of finest selected White recognized to be the authority in Sporting footwear, because of the refined style—the exceptionally light weight—the resiliency—and the e3 of combination cork and rubber. Shoes are made for every occasion of Street, Dress or “ir, at prices raneing from $8.00 to $15.00. Try one pair, and your personal comparisons will prove their worth. Write for Style Brochure and name of nearest dealer THOMAS CORT, NEWARK, N. J. Martin & Martin Bouladou . 39 Rue de Chaillot, Paris Five Points Worth Remembering: 1 That only the finest Charente wine e@ enters MARTELL S distilleries. That it is there distilled with utmost ©@ care by MARTELL & CO. themselves. This ensures its extraordinary quality. puncheons developing and maturing in MARTELL’S stores. That consequently MARTELL & CO. ‘© never have to bottle a Brandy until it is perfectly fit and ready for the mark it is to carry. 3 That there are tens of thousands of ° That to call a brandy better than MARTELL’S is an empty boast—to beat MARTELL’S for Quality a frank impossibility. a Sole Agents G. S. Nicholas & Co. New York ie C(SGLOTHINGS)) Cose te Eurnishing G Goods, Riding Suits and Odd Breeches in Josettes Silks and other Light Weight Materials Ready-Made or To-Order. Summer Driving Coats and Mackintoshes. Liveries for house, stable or garage. Send for Illustrated Catalogue. BROADWAY, Cor. TWENTY-SECOND ST., NEW YORK Newport Branch: 262 Bellevue Avenue, after June 10th LIFE’S PRINTS—for your HOME —for special occasions and— who knows—perhaps to CREATE occasions. This beautiful print—in full color—combines sentiment with wit. Price $1.25. Original by C. Clyde Squires Live Publishing fompany. WW. pit st St New York. HIS GIFT Lead Diamonds, return Hearts comicbooks.com