ComicBooks.com Register / Loginit's free!

Life, 1911-06-15 · page 37 of 44

Life — June 15, 1911 — page 37: what you’re looking at

📖 Open the full issue in the page-flip reader →
Life — June 15, 1911 — page 37: Life, 1911-06-15

What you’re looking at

This page is primarily **advertising** mixed with philosophical maxims and brief humorous anecdotes. The main advertisements are: 1. **Fisk Tires** (dominant, right side): A pitch to car owners highlighting that NYC's taxicab companies switched to Fisk tires because they provide reliable, measurable mileage—not based on salesman personality or guesswork. The appeal: if professional fleet operators trust Fisk, individual owners should too. 2. **Ball to Ball Billiards**: A how-to book advertisement. 3. **Chartreuse Liqueur**: Clarifying that genuine Chartreuse is still made by Carthusian monks in Spain (after French expulsion), distinguishing it from imitations. The **left column contains classical maxims** attributed to Benjamin Franklin and French philosophers—traditional wisdom about avoiding foolish decisions (don't marry hastily, trust doctors too much, etc.). The **brief anecdotes** at bottom are gentle domestic humor about romance and household servants. The page reflects early 20th-century *Life* magazine's blend of sophisticated wit, advertising, and practical consumer guidance.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

7 ] BALL TO BALL a $j BILLIARDS ‘The only book on billiards for . 20 years. "Written by one who lid knows. “Completely illustrated with photographs and diagrams " and substantially bound in rid ‘ paper boar Lot he ‘Sent prepaid for-FIFTY CENTS. Money back if not delighted. Maxims Never spare the parson’s wine nor the baker’s pudding. He’s a fool that makes his doctor his heir. Ne’er take a wife till thou hast a The Tire That Wears— and Wears— and Wears 500 TAXICABS owned by the New York Taxicab Company have just been changed from another standard make of tire to F ISK TIRES FISK REMOVABLE RIMS “THI: together with contracts in other cities, makes a itd house (and a fire) to put her in, total of more than 75% of the Taxicabs in the : Beware of meat twice boil’ and an entire United States using Fisk Equipment. ire old foe reconcil'd. He that is rich need not live sparing- 5 se he ly, and he that can live sparingly need This is of Personal Interest not be rich.—Benjamin Franklin. to Every Car Owner te, are We censure the inconstancy of wom- BECAUSE Taxicab Companies must show a ree en when we are the victims; we find profit. They figure their tire service by the it charming when we are the objects. mile. ‘They do not buy on chance recom- —L. Desnoyers. S Se rs nd mendation or personality of the salesman; ids When our vices leave us, we flatter nor do they gauge their mileage by guess. yt gareclvcs that we are leaying them.— They keep accurate records and adopt tires ud 4 Rochefoucauld. which, after thorough investigation and Heaven made virtue, man, the ap- careful test, have proved the best qualified oll pearance.—V oltaire. to meet all requirements. ; Virtue, as understood by the world, . . . “ pave vices boat PRECAUSE, Taxicab Companies can set of nature—From the French. not afford delays they use the Fisk Removable Rim. roy The Original and (enuine Chartreuse has always been and still is made by the Carthus- fan Monks (Pures Chartreux), who, since their expulsion from France. have been Incated at Tar- razona, Spain; a: d, although the old labels and insienia originated by the Monks bave been ad- judged by the Federal Courtsof this country tobe ifthe exclusive pronerty of the Monks their world-renowned product {8 nowadays known as Liqueur Peres Chartreux -—GREEN AND YELLOW— At first-class Wine Merchants, Grocers, Hotels, Cafés. "0. w York, N.Y, Sole Agents for United Stal F'Sk Equipment represents to the individual car owner the same exceptional mileage, service and convenience. Send at once for Illustrated Booklet on Fisk Tires and Fisk Removable Rims, THE FISK RUBBER COMPANY Ss. Chicopee Falls, Mass. Direct Factory Branches in 30 Cities No Assistance Needed To see each other, to profess to love each other, to prove it, to quarrel, to hate, then to separate, that one may seck a new love: this is the history of a moment and every day in the com- edy of the world—De Varennes. A Careful Girl “Would she love me if I were penni- Jess?” faltered the young man who was about to risk his worldly all. “She might,” answered his wise friend, “but no one would ever know it, my boy."—Washington Herald. net It is probable that many queens of the kitchen share the sentiment good- naturedly expressed by a Scandinavian servant, recently taken into the service of a young matron of Chicago. The youthful assumer of household cares was disposed to be a trifle pat- ronizing. “Now, Lena,” she asked earnestly, ‘a-as, ’m, I tank said the girl, with perfect naiveté, f you will not try to help me."—Lippincott’s, comicbooks.com