Life, 1911-06-15 · page 2 of 44
Life — June 15, 1911 — page 2: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not political satire. It's a full-page commercial for the Commer Truck, published in *Life* magazine. The ad showcases dump trucks in various tonnage sizes (2½ to 6½ ton) and references their proven performance in challenging locations like Africa, India, Siberia, and Singapore. The marketing emphasizes durability under "unusual conditions" and offers a guarantee. The key selling point is the bold guarantee: if the truck fails to perform as promised during a trial period, the company will refund the purchase price minus a reasonable service charge—an unusually strong commercial promise for the era. The ad targets commercial fleet buyers, positioning the Commer as "the world's best high-duty motor truck" distributed by Wyckoff, Church & Partridge in New York.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Published every Thursday, Annaat Subscription ie Cogles, Ten Cents. {anit the Brith Possessions Entered at the Post Office at Ni Chast Mall This Commer Truck wworls for the Washington Quarries sf Singapore, Eat Ina, Ie has sem ever three sears of muccenfual ervie hauling and dumping stone. When it fost tntered wervice, Malay fanatics believed lt seme supernatural monster The Washington Quarries have sduce pt several other Commer Tracks in Commision, Actual Results —and a Guarantee URING the negotiations for the American rights to the Commer Truck, we were thown photographs and testimonials graphically illustrating service performed during the past seven years by different Commer Trucks under every conceivable condition of road and load —over the rutted roads of Africa, India, Siberia, and South America as well as over the smooth streets of big cities. In this advertisement we show two Commer Trucks which work under unusual conditions. We show them because the final value of a motor truck rests upon the actual work done. The trucks illustrated he have delivered the sturdie.t sort of service under most trying con- ditions. Many other Commer Trucks have seen seven years of service and over two hundred thousand miles of duty. The facts given under the pictures here form a commercial story de- cidedly more fascinating than the average novel, and we can show a good number of pictures and records of other Commer Trucks just as interesting and just as full of meaning as these. How significant is the fact that the Commer Truck not only makes good on city streets but under the trying conditions confronting it in such places as Singapore and Uganda. The Commer Truck has made good on the six continents. Not one of the seven year old Commers is out of successful service to-day. Not one Commer Truck has ever worn out. A common performance for a 4!4-ton Commer is six miles on a gallon of gasolene where the run is straight ahead. We guarantee one quart of oil will suffice for one hundred miles. Que gear box is fool-proof and is guaranteed for two years. The Commer Truck 24%4-TON 6-TON But we do not expect you to buy a Commer Truck - ly because of our statements. Before selling you, we prefer that you test it in actual service for ‘our mutual protection. If you buy, the truck will be guaranteed as follows. If, in the opinion of the purchaser, after ninety days’ trial any Commer Truck does not deliver the service as requested by the purchaser a accepted by our expert, we will agree to take back said Commer Truck refund the purchase price of same minus a reasonable charge per mile. ‘e will back our agents in making the guarantee. We can make this commercially sound selling agreement because the Commer Truck is commercially sound. Its worth has been so posi- tively proved through the past seven years that every possible clement risk in its construction has been eliminated. The Commer is the world’s best high-duty motor truck. 413-TON 6%4-TON Truck for utility sere appearance in The Creven Agents of the tee on the Wes C Afrean te tom tating it for nme at it with feisened arrincr, This truck hat alse ween ever three ye Agents in the larger cities will find the Commer Truck proposition an unusually profitable one There is still some good territory open. WYCKOFF, CHURCH & PARTRIDGE, IX BROADWAY AT 56TH STREET, NEW YORK The Most Complete Motor Service in America comicbooks.com