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Life, 1911-06-01 · page 41 of 52

Life — June 1, 1911 — page 41: what you’re looking at

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Life — June 1, 1911 — page 41: Life, 1911-06-01

What you’re looking at

This page combines **satirical commentary with period advertising**. ## The Satire The "Financial Wisdom" section mocks a wealthy philanthropist who claims never to have wasted money, yet has founded colleges for football players—questioning whether wasteful vanity projects qualify as genuine financial wisdom. The joke critiques the self-serving nature of wealthy donors' "charity." The "Might Spare a Few" anecdote humorously illustrates overuse of flowery rhetoric: a professor gently scolds an orator for loading his speech with excessive imagery (midnight owls, wolves, eagles, unfurled banners), suggesting restraint in ornamental language. ## The Advertising The **Goodrich Tires** advertisement occupies significant space, emphasizing quality control and premium materials sourced globally (Brazilian rubber, American cotton). This reflects early 20th-century corporate messaging promoting manufacturing standards. The **Crystal Domino Sugar** and **Cape Cod vacation** advertisements are typical period commerce. Overall, the page balances social commentary with commercial content—characteristic of Life's dual purpose as both satirical publication and advertising vehicle.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Spend your vacation on Quaint Cape Cod Seashore, Woods and Country. bathing and golfing It's free. Write Advertising Burea: South Financial Wisdom [In all my life I never have spent twenty dollars foolishly.” — Interview with a famous philanthropist] Oh, pause and contemplate this man, ye patriots, I beg. No oily green goods man, so glib, has fished his kale, or meg; He never dropped a double-X on horse that could not run— In vain have shrewd promoters talked— he's stood off every onc. He never fell for gilt-edged set of Tol- stoi’s peerless works; Nor ten full yards of Henry James—he left that to his clerks; He ne'er was stung for mining stock— wish we could say the same— He's never dropped a twenty in the other fellow’s game. All wisdom of the seer and sage has dwindled now to naught Beside the wisdom of this man whose cash has ne'er been caught; But hold !—he’s founded colleges where football heroes train; Is that financial wisdom, then?—we strain our cars in vain. —Denver Republican, Might Spare a Few that never was there a gen- ter critic than Doctor McClintock of Dickinson College. One day a young orator presented his speech for Doctor McClintock’s approval. He evidently did not anticipate adverse criticism, He received it, nevertheless, given in the doctor's gentle, humorous way, which never could offend. “It's a good speech,” he said, “ but there is, perhaps, a little too much of a certain sort of rhetoric. For instance, I find in it two midnight owls, two mid- ght wolves, three American eagles and four unfurled banners. It seems to me that the supply exceeds the demand.” —Youth’s Companion, We believe that high ~.. mileage tires require the use of high grade rabber, high grade fabric and high grade workmanship, We never | expect to discover any substitute for Quality, inmaking tires. | We begin down in Brazil, buying nothing but the finest Paya rubber for GOODRICH TIRES After special treatment this becomes the toughest rubber _ known—the basis of the famous “Tough White Tread”. | For the fabric we begin with the cotton itselfi—discard- ing, at the outset over 99% of the staple grown in America. For the workmanship we begin with the man; he must be skillful, well paid and well housed. He is assisted by every modern device and by every discovery of our exper- imental department. We admit that we are “cranks on quality’. We be- lieve the ,service you get from our producis 1s ample justification. We believe “Quality” has made this the largest rubber manufactory in the world and has made Goodrich Tires The Standard Tires of America. The B. F. Goodrich Co., Akron, O. Branches in all © Lavgfest in the World ‘Wholesale Tire Principal Cities Depots Everywhere “Branding the rubber .. before shipment. From actual Photograph For Collectors Tue Autnor: Would you advise me to get out a small edition? Tue Puottsuecr: Yes, the smaller the Letter. The more scarce a book is at the end of four or five centuries the more money you realize from it. —Cleveland Plain Dealer. “Tne wise well,” says the “but not often.’ comicbooks.com n treats his friends Philosopher of Folly, land Leader.