Life, 1911-06-01 · page 40 of 52
Life — June 1, 1911 — page 40: what you’re looking at
What you’re looking at
This page contains two distinct elements: a Northern Pacific Railway advertisement and a self-promotional notice from *Life* magazine itself. The **left side** is a travel advertisement encouraging summer vacations through the American Northwest—Yellowstone, the Pacific Coast, and Great Lakes regions—via Northern Pacific Railway lines, emphasizing "very low fares" and luxury train cars. The **right side** is *Life*'s humorous self-deprecation. The magazine admits that next week's book-themed issue will be "uninteresting, uneventful and desperately dull," confessing they publish such issues merely to appear knowledgeable while "prating pompously in high sounding phrases." They sarcastically advise readers to skip it and wait for the "Summer Girl Number" (June 15th) instead. This is satirical self-aware marketing—using honesty about their own mediocrity as a joke to boost subscriptions. The crude illustration shows a bored figure reading.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Make this Summer’s Vacation | A “Seeing America’ Trip @Travel through the fertile fields and farms, thrifty or- chards and prosperous cities of the Northwest Land of Fortune. Tour Yellowstone Wonderland on the way—see | the Geysers and Yellowstone Canyon. , New palatial Can- yon Hotel open this season. Very Low Fares allsummer. Special reductions on certain dates. Through Sleeping and Dining car trains daily from Chicago, St. Paul, Minneapolis, and from St. Louis and Kansas City to the | North Pacific Coast, via Bur- lington-Northern Pacific lines. Or take Great Lakes steamer trip and go by way of Duluth and Superior. { 3.3" Let me give you Puget Sound and Yellowstone Park folders and tell you about the special fares, our de luxe “North Coast Limited” and | other service. Send six cents in stamps for beautifully illustrated book. “Through Wonderland’— easily worth a dollar. A, M. CLELAND, General Passenger Agent Dept. L., St. Paut, Minn, Northern Pacific Don’t Bother To Get Next Week's LIFE JUST A BOOK NUMBER It’s uninteresting, uneventful and desperately dull. We do this sort of thing occasionally, just to give ourselves the appearance of really knowing some- thing. We have to discourse learn- edly about literature, and prate pomp- ously in high sounding phrases. And so this number is devoted to books. If you are thinking of Obeying that Impulse, wait until this number is past and begin with the one that comes after it. (If you send in your subscription aa at once, we will begin with the SUMMER GIRL NUMBER which comes ae out on June 15th—if you say so.) Subscription $3.00. Canadian $5.52. Foreign $6.04. SPECIAL OFFER—Three Months $1.00 Canadian, $1.13; Forcign, $1.26. Open only to new subscribers. No subscriptions renewed at this rate. This offer is net. LIFE, 17 West 31 Street, New York. Golden Camteay, Sain PE ‘Astorla Centennial, Astoria, Kase ee comicbooks.com