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Life, 1911-06-01 · page 42 of 52

Life — June 1, 1911 — page 42: what you’re looking at

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Life — June 1, 1911 — page 42: Life, 1911-06-01

What you’re looking at

This page satirizes the New Thought movement and pseudo-spiritual "mental science" crazes popular in early 20th-century America. Life mocks believers who thought concentrated thought could manifest real wealth and material goods. The satire centers on a fake service: "Mental Life" magazine lends "imaginary money" to subscribers. Readers write letters describing how they visualized prosperity and felt wealthy—a parody of New Thought manifestation techniques. Life's editors play along, claiming borrowed imaginary money circulates through "vibratory sources" and eventually returns as real profit through magazine advertising. The joke's target is obvious: people spending real money on subscriptions to a magazine promoting imaginary wealth. The final jab is that actual "professional humorists" participate in this delusion, suggesting even clever people fell for New Thought's promises.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Mental Joy Wave Advancing PRETTY SOON NO HAMLET WILL BE COMPLETE WITHOUT THE MENTAL LIFE MAGINARY subscribers are increasing so fast that we are now working night and day. The harmonic manifestations in the coarse physical world are be- ginning to increase, and it is now becoming evident even to those who have no understanding of the higher life that our regular subscribers are leading, that something is happening. A new era has dawned. Our announcement, made some time ago, that we would lend any amount of imaginary money to any subscriber, has brought forth the following vibration, which we translate for the benefit of the unreal few: N & Dear Sirs: Two weeks ago I was so hard up mentally that one day, in an idle moment, | began to wish for a couple of hundred dollars. As a matter of fact, I would have sold all my thoughts for a penny, but ‘not having any to sell, I concentrated on that two hundred. It then occur- red to me that, as long as I was borrow- ing imaginary money, I might as well ask for a decent sum, so I ran up my de- sire to a hundred thousand; but even that, when I had be- gun to concentrate on it, seemed rather small, so I abandoned reserve, and = made myself wish fora couple of millions. To my in- tense amazement, in a couple of hours I felt myself getting mentally wealthy. I had, so to speak, imaginary money to burn, It seemed too good to be true. Now the question is, how can I ever repay you? John B——. We have replied to our friend that he has already repaid us, although he doesn’t know it. Indeed, this is the great beauty of our system of lending good mental money without security—that is, without any apparent security. While we despair of explaining this matter to all, it is reality very simple. When we lend moncy to a mental subscriber, he goes right out in the great mental world and spends it; and of course we get it back almost immediately through a thousand and one vibratory sources. In this present instance, our friend spent all but about three thousand dollars. This is all he owed us up to the last report from Department B. In the meantime the sense of joy, of enlargement, which he got upon re- ceipt of the money has made his subliminal self expand, so that he has naturally created mental wealth of his own, Thus he can now spend this three thousand and still have money to burn. We shall therefore soon make a profit from the investment, because all the money he spends on articles he sees advertised in the Mental Life will eventually find its way back to us, and we shall make everybody happy by sending it out again. We therefore urge upon all friends not to stint themselves. Don’t let any foolish pride stand in your way. Borrow a million and take a trip around the mental world. It will broaden you wonderfully. Sce our list of mental tours advertised in this week's number, Here's another letter, which requires further explanation: Dear Gee. Ime. Mit: The other day I wanted to insert an advertisement in the Mental Life, so I concentrated on your celebrated department, borrowed a million, took out an advertising contract for two pages a week for a year, and paid you cash in advance with the money t you lent me, I a_business suc- cess? I think so! Here’s to dear old Prana! And while you are about it, re- member me to the plump little. Bergen County clairvoy: that I was vibrating with the other day hes T handed in my copy. B. F. D: There are professional humorists, even in the mental world, and our friend is one of them. He writes in a self-confident manner that leads us to believe he is under the impression that he has gotten the best of us in some manner. We forgive him freely, because he has only just entered on the first harmonic plane, has not become fully cognizant of his subliminal self, and does not understand that the laws that govern the mental world are entirely different from the illusions that govern the coarse physical world. While it is true that we loaned him a million or so to begin his advertising campaign, not only have we received all this back, but from now on he will be a constant source of income to us. This is because in our great world of Prana there is no fear. All is joy. Ask for a mental joy ride, prelimi- nary to becoming a subscriber. It will cost you nothing but a thought. Take a Mental Tour (Concluded on page 1091) $7,000.00 @ Quart, _ Just imagine!