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Life, 1911-06-01 · page 39 of 52

Life — June 1, 1911 — page 39: what you’re looking at

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Life — June 1, 1911 — page 39: Life, 1911-06-01

What you’re looking at

This page is **primarily advertisements** from approximately 1915-1920, with minimal satirical content. The main advertisement promotes the **United States Tire Company's "Service Bureau"**—a customer information program offering free instructional materials on tire care and maintenance. The pitch emphasizes that quality tires (Continental, G&J, Hartford, Morgan & Wright brands) require proper upkeep; the company provides this knowledge at no cost to build customer loyalty. A small section titled **"True Economy"** contains ethnic humor typical of the era: an Englishman, Irishman, and Scotsman debate how to afford looking at an attractive shopkeeper. The Scotsman's solution—asking for change to scout directions nearby—satirizes Scottish frugality stereotypes as the cheapest option. The **"Marriage Notices"** section (incomplete here) references humorous or unusual marriage announcements. There is **no significant political content** on this page. The satire is gentle, consumer-focused, and relies entirely on ethnic and class stereotypes common to early-20th-century American humor.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Lubricate—Burn cleanly Leave no carbon deposit ALL GARAGES—ALL DEALERS Write for Booklet “The Common Sense of Automobile Lubrication” INDIAN REFINING COMPANY INCORPORATED First National Bank Building, Cincis 123 William Street. New York W. P, Fuller & Co., San Francisco, Cal., Agents True Economy An Englishman, an Irishman and a Scotsman were represented as looking through a confectioner’s window at a beautiful young lady serving in the shop. “Ob,” exclaims Patrick, “do let us be after spending half a crown with the dear crayture that we may look at her nore convaniently, and have a bit of a chat with her.” “You extravagant dog,” says George. “Tam sure one-half of it would do just as well. But let us go in by all means. She is a charming girl” ‘Ah, wait a wee,” interposed Andrew. “Dinna ye ken it'll serve our purpose just as well to ask the bonnie lassie to gic us twa sixpences for a shilling and inquire where Mr Toompson's hoose is and sic like? We're no hungry, and may as well save the siller” Argonaut. Marriage Notices Tw: Springfield Union has been col- lecting some quaint and curious mar- Stmply strain through cracked fee, and weree, When others are of- fered, it’s for the pure pose of larger profits. Accept no itute. Meortint ( popular, Al cllgcod dcalera, C.F.HEUBI &B RO Sole Prope. = Service Bureau of the United States Tire Company HIS Bureau has hundreds of letters from motorists telling of tire mileage ranging all the way from five or six thousand miles up to twelve thou- how to reduce sand, These motorists enthusiastically give all the credit to the better quality of United States Tires— Continental G&J Hartford Morgan & Wright They’re probably right. The motorist using United States Tires operates his car at a positive advantage as compared to your annual the motorist using tires made under less favorable conditions. There is a superior quaiity dui/t into these four famous brands that makes possible such mileage as these hundreds of motorists have written about. But having the advantage of the most dependable tires does tive bill of his tires. not lessen the importance of knowing how to take care of them. The average motorist loses heavily through sheer neglect The United States Tire Company proposes to see that lack of care is not due to lack of information. Our Service Bureau has been organized and equipped for the single purpose of supplying the motorist with exactly the kind of information he should have to enable him to keep be tire expense down to where it belongs, ‘The Bureau has issued and is supplying to its members the most complete book on the manufacture and care of tires that has ever been published, and in addition will, at frequent intervals, furnish its members with such information as will be of genuine value to them, This service is absolutely free to any motorist who cares to take advantage of it—whether a user of United States Tires or not. Fill out and mail the coupon, and you will receive the initial Instruction Book, as well as all literature and data to be issued in the future. United States Tires are America’s Predominant Ese selling at the same price asked for other 8. Seven styles of tread (including the famous Nobby Tread) and three styles of fastening. The widest range of selection ever offered the motorist. Please send ail literature issued by your Service Bureau to Name__ Address Make of Cax____ Tires. Address SERVICE BUREAU UNITED STATES TIRE COMPANY, 1796 Broadway, NEW YORK riage notices of the old times, and here are three of the best: In Bozrah, August, 1819, Mr. John Bate, of Williamstown, Mass., to Miss Mary Ann Bass, of the former place, after a courtship of one hour. Is not this angling well, I ask, Such tender bait to take? He caught in one small hour a Bass, The Bass, though, caught the Bate Married, at Bridgewater, December 16, 1788, Captain Thomas Baxter, of Quincy aged 66 to Miss Whitman, of the former 1087 place, aged $8 years, after a long and tedious courtship of forty-eight years, which they both sustained with uncom- mon fortitude. In Boston, April, 1821, by Rev. Wil- liam Sabine, Joseph Willicut to Miss Susan Whitmarsh, after a tedious court- ship of Thirteen days, and but thirty- five days after the death of his former wife, The best way, it scems, a deep sorrow to smother For the loss of a wife is—to marry an- other.